I didn't read the ebay description, but I agree that it could be misleading if the seller doesn't tell the prospecitve bidders about Disney's ROFR. I suppose that might result in some negative feedback for the seller. But aren't there some general ebay rules/caveats that savy bidders should know before bidding on real estate auctions, anyway?? Even if Disney does exercise its ROFR, the winner only loses some of his/her time.
Assuming that the seller sets up a reserve properly, it seems to me that this could be a way for a motivated seller to easily find a buyer and avoid paying a broker/sales agent a commission on the sale. Aren't EBAY fees quite a bit less than the brokers??
Just some random thoughts.