I used this about a year and a half ago. You will get a voucher from Airmiles then use the voucher to call the Blue Man Group reservation line to book seats. You can't use them for the first couple of rows as those are up-charge seats that come with ponchos to hide from the mess. We booked a couple month out and were in the third or fourth row in the center. Worked out well for us and the whole family enjoyed the show.