I'm thinking the same thing. I made a trip to Meijer this morning to grab a newspaper to check out the Black Friday ad's and to be honest...there doesn't seem to be any (or at least as many) great deals like there used to be. Last year I ventured out at 5am to ABC Warehouse for a $25 DVD player with a $25 rebate (so essentially free) and when I got there (an hour before the store opened) the people were already lined up around the back of the building! I just don't see anything super like that in the ad's this year.
I guess if there's a special toy or electronic that you're looking for, those seem to be on sale at most places but not as many "incentives" as I'm used to seeing. I think I'm going to stay home in my warm house. I'm not sure there's much reason to go out in the -1 degree weather