Be careful, Pepsi got me on this one

[nepean]

About 2 years ago I noticed that Pepsi had switched to 18 packs. Same price as 24 here in Canada.

 

[disney4us2002]

20 packs of either Pepsi or Coke products is the only size my grocery stores sell anymore. Occasionally I will see the Pepsi "cube" which is 24 still. The days of 5 12-packs for $10 is long gone! Now the 20 pack is a bargain at $5.99.

As others have noted many items are now smaller for the same cost. I can't remember the last time I bought an actual half gallon of ice cream.

 

[HunnyPots]

It's not that they're readily available, it's that they'll place the smaller packs where the larger packs were originally with a lower price point. Case in point with the new 1.5 liters, I've seen set ups at the front of the store "99 cents" for these bottles. They look close enough to a 2 liter, but it's really a 1.5 liter. People will grab it thinking they're getting a good sale, but they're really not as 99 cents is the price point for that size. And then there's sales that put the 2 liters on sale for 88 cents.

When you walk into a grocery store, name brands pay to have their product on a particular shelf or spot in the aisle. That's why you'll see the name brand at eye level, and the off brand stuff on the bottom shelves. Especially holds true with spaghetti sauces. Ever notice how Ragu dominates the eye level shelves, while Classico and Bertolli's on the shelf below. Towards the bottom, you'll find the Ranaldi and store brand.

It's all about marketing.

Huh? I have no idea what any of that has to do with what I said. Whatever.

All I was saying (to the poster who said Pepsi did away with 12 packs) was, no, they did not do away with 12 packs. Our stores are loaded with them and I can buy them any day of the week.

 

[DISdreamin']

Huh? I have no idea what any of that has to do with what I said. Whatever.

All I was saying (to the poster who said Pepsi did away with 12 packs) was, no, they did not do away with 12 packs. Our stores are loaded with them and I can buy them any day of the week.

If I may speak for the PP, I think what they were saying was that the companies will choose to place the new smaller cases (packages) of product where the old larger package was. Since it is reps coming in to do the product placement, not the store (at least for PepsiCo and such), you find the new/smaller package in place of the old/larger at a slightly lower price than the big one used to be. You think you're getting a deal, but you aren't.

If you go looking, you CAN find the old size (as you pointed out) but it isn't where you usually find it, for obvious reasons!

 

[bumbershoot]

All I was saying (to the poster who said Pepsi did away with 12 packs) was, no, they did not do away with 12 packs. Our stores are loaded with them and I can buy them any day of the week.

But they didn't say that anything was done away with. They said that "Pepsi did that" with the 12 packs. Meaning, they are being sneaky with placement so you might grab a, say, 10 pack, thinking it's a 12 pack. (which is why Sandra gave you the answer she gave you, because it's about placement and shopper's expectations of what they are getting)

 

[SaraJayne]

But they didn't say that anything was done away with. They said that "Pepsi did that" with the 12 packs. Meaning, they are being sneaky with placement so you might grab a, say, 10 pack, thinking it's a 12 pack. (which is why Sandra gave you the answer she gave you, because it's about placement and shopper's expectations of what they are getting)

I just came from the grocery store. There is no such thing as a 10 pack of pop here. It's a 12 pack or a 24 pack only.

And I specifically looked, because I had this thread in mind when I was looking.

 

[BBandDisney]

 

[DISdreamin']

Soda is ALWAYS good with popcorn, no?!

 

[DISdreamin']

I just came from the grocery store. There is no such thing as a 10 pack of pop here. It's a 12 pack or a 24 pack only.

And I specifically looked, because I had this thread in mind when I was looking.

I wonder if they're test-marketing them. Around here, we get candy bars and cereals and such that you don't see in other markets (sometimes ever, sometimes until much later), and this might be yet another thing/idea being tested. Just a thought.

I know around here they've done 8-packs of bottles, 8-packs of cans, 10-packs of 8 ounce bottles and cans. Seems like every permutation on containers possible.

 

[tlens]

We have the 20 packs of Pepsi around here (also the 24, you have to look). But all Fanta has gone to 10 packs here.

 

[SaraJayne]

I wonder if they're test-marketing them. Around here, we get candy bars and cereals and such that you don't see in other markets (sometimes ever, sometimes until much later), and this might be yet another thing/idea being tested. Just a thought.

I know around here they've done 8-packs of bottles, 8-packs of cans, 10-packs of 8 ounce bottles and cans. Seems like every permutation on containers possible.

That's a very good possibility. I know even national fast food chains (McD's, Burger King, etc) will do test market type stuff to see how well new products go over.

Good point. I never even thought about that.

 

[AlwaysMoving]

Pepsi did that with the 12 packs quite some time ago.

Huh? I have no idea what any of that has to do with what I said. Whatever.

All I was saying (to the poster who said Pepsi did away with 12 packs) was, no, they did not do away with 12 packs. Our stores are loaded with them and I can buy them any day of the week.

Thank You Bumbershoot for understanding what I said.

If you read my post, you will see that I did not say Pepsi DID AWAY with the 12 packs. My comment was in reference to the original post, which was about warning people that Pepsi was putting fewer cans in a case. In which I stated they did THAT with the 12 can case. I never said they stopped making the 12 pack case as you implied. This only lasted about 2 months in supply where I lived.

 

[angierae]

Haagen Dasz "pints" are now 14 oz. Not really a pint! (not that they have that word on them anymore, but still, that's what you're expecting in that size)

It's funny when your eyes skim over the size, but your hand says "huh?" when you pick it up.

I was wondering who did that, because my pint of Ben & Jerry's says "STILL A PINT!" all around the rim, so I figured some other company changed theirs.

 

[HunnyPots]

But they didn't say that anything was done away with. They said that "Pepsi did that" with the 12 packs. Meaning, they are being sneaky with placement so you might grab a, say, 10 pack, thinking it's a 12 pack. (which is why Sandra gave you the answer she gave you, because it's about placement and shopper's expectations of what they are getting)

You are absolutely right! I need to read more carefully, or maybe get new contacts.

I understand the marketing technique, I just really thought I read "did away with". Oh well, I'll shut up now.

 

[DisneyAndRedSox]

Super Walmart puts out the 20 packs every now and then. Seen them for at least a year now (on and off)- typically on an end cap.

 

[SandrA9810]

I was wondering who did that, because my pint of Ben & Jerry's says "STILL A PINT!" all around the rim, so I figured some other company changed theirs.

Who's the one that does the "Still a 1/2 Gallon" of ice cream? Even OJ is loosing 4 oz here and there with the fresh brands (tropicana and Florida's natural).

 

[maplevale]

I have noticed this for quite a while in Canada. The worst part is different retailers all carry different sizes - so you can't even price match!

 

[reginaastralis]

Who's the one that does the "Still a 1/2 Gallon" of ice cream? Even OJ is loosing 4 oz here and there with the fresh brands (tropicana and Florida's natural).

Bluebell ...