Attack of the Lakeshore Lodge

Not in favor of giving non home resort direct purchasers priority booking over non home resort resale owners. You’ve created a delta between resale and direct with everything you’ve already done and sufficiently differentiated the two products. Congrats. Do you really need to do more to diminish resale? It’s like stomping on an animal once it’s already dead. Enough already! Eventually you tank the resale product so much you can’t help but realize they really clobbered their direct buyer by making sure they take an absolute bath when they need to sell.
I agree, they are chewing away the allure.
 

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