I'm with the posters who say your family and friends hate when people they know are selling stuff. Yes you do feel obligated and know everytime you see them they are going to be talking about what they are selling. You say "oh I don't expect them to buy" "I don't put pressure on them"
BUT you are answering from your side, on our side we don't feel that way. WE feel obligated and feel like you will think less of us if we don't. It is only human nature to feel this way.
I guess your experiences have been different than mine. I have tons of friends that sell different products and I've never felt obligated to buy from them and I've never felt like they would think less of me for it. If they would think less of me for saying no, then they really weren't a very good friend to begin with.
I do think that when anyone first starts a new job or business (be it home parties or whatever) the people that care about them will want to support them. That's just how it works in my world. I have a family friend for instance that is planning to open up his own game shop. Now, I personally could care less about games, comics, and anything else that he is going to sell. But, he is my friend and when he does open up shop, I will be there to support him and will probably spend a little bit of money and I will probably help spread the word on facebook. Will I be his best returning customer, no, I will not because its not my thing. But I will certainly support his initial effort to get his business off the ground. That is what friends and family do.
In regards to home parties, for instance, I am not a jewelry person, so I would never buy from any of the jewelry consultants on a regular basis. I don't have a problem saying no to them and I just simply tell them I'm not that into jewelry. I haven't had any issues with anyone getting mad at more or pressuring me.
Now, I do buy Scentsy and sometimes I do buy Pampered Chef because I like and use their products often. On a rare occasion, I will purchase something form thirty-one. But, I have also left some parties without buying anything at all.
If someone didn't want to buy from me, I would certainly hope they would be honest and tell me that. I don' t want anyone to feel like I'm putting a gun to their head and making them spend money. That is just crazy. Honestly, I only want people to buy from me that will love and use the product as much as I do.
Again, just my two cents based on my own experience from both sides.