Article on MSNBC about Disney and Eisner...

[EUROPA]

Not a lot of new stuff that we haven't heard from AV...If anyone had hopes for the theme parks becoming center stange again...this should pretty much dash your hopes...

http://www.msnbc.com/news/917915.asp?0cv=KB10

...The Pixie Dust
For its new strategy, Disney has returned to a business plan that helped save the company 20 years ago: stick to your knitting.

THEME PARKS: What better advertisement for a theme park than a $125 million movie like "Pirates of the Caribbean"? At the park, visitors will find new rides like Epcot's Mission: Space.

Yes that was the problem all along...advertisment...I'm so stupid....they have a ride called " Pirates of the Caribbean" ? I must pack my bags and go down now to ride this attraction. It's going to be exactly like the move right??

 

[Planogirl]

That is a very depressing article and I don't really know where to begin. But this line is interesting...

The strategy at Disney’s film studio, for example, is strikingly similar to the one it had in the ’80s: keep one eye on the past and the other on the bottom line

OK, but what about the future? Maybe I'm misreading this but it sounds like a mix of the status quo and keeping a tight reins on the budget.

Meanwhile, Eisner wants to extend the lives of Disney’s older characters by reanimating some classics for a new look. Imagine a 3-D Peter Pan soaring over a digitized London

This one is unclear to me. Exactly what does this entail?

 

[Bob O]

This entails no creativity to create anything new, or the will to do so or they are too cheap to do so!!!!! Or of the above.
Just shows you how bad disneys animated movies have been if you take away the great work of Pixar!!!!

 

[Tekneek]

Disney has lost the ability to innovate.

I do not know what they must do to get that back, but major investments in the employee base is a great place to start. They need to do what it takes to get creative people inside, and then do what it takes to keep them inside.

 

[EUROPA]

Originally posted by Tekneek
Disney has lost the ability to innovate.

I do not know what they must do to get that back, but major investments in the employee base is a great place to start. They need to do what it takes to get creative people inside, and then do what it takes to keep them inside.

Kind of useless to hire the creative people if you going to fire them, cut their department completely, or force them to leave due to micromanagement from the CEO. Disney had all of the pieces they needed to continue to grow creatively until Micro-Eisner started hacking up the company.