I agree I cannot pay rack room rate I am very grateful for the rates I have been getting for the last couple years through PINs. You can not tell me that $500 a night for the Poly isnt completely outrageous at a rack rate!
As well as the values being sometimes almost $200 a night??
I understand they need to keep profit up but if they raise the prices back up with gas prices and still so many out of jobs they will not see profit. Im sure there will be plenty of ppl still willing to pay their prices but blue collar joe like my family will not be able to afford it.
Besides by getting ppl to their parks and resorts they will spend plenty of money on food and souveniers..
Though I am lucky that I get great discounts and I am one of the people that visit because of this (I, too, would stay home if I had to pay full pricing), considering that hotel revenues in 2008-2010 have shown a decrease of over 25% or more, a lot of people are not staying at the resorts due to the pricing as it is. They can stay off-site cheaper. That cuts into revenue quite a bit there- empty rooms mean low occupancy means lower income. Considering that the resorts have hundreds of rooms, that equates to let's average at $250 per night, minus 125 rooms not utilized in 1 night out of 500= $31,250 per day x 12= $375,000 per day they are losing in revenue on the hotel alone. That is over $11M in a month ($132M per year), while you still have to keep people employed and working and the electricity to run those rides and keep hot water on people costs a lot to Disney just like it it going up in our homes as well. And the cost of gas to shuttle people back and forth to the airport is astounding, I am sure.
Trinkets and food have higher price points to buy to resell, so the money they are making doesn't really equate to what they are losing through Free Dining, promotional items, and such- and since people are not spending as much money (even in my little town, we lost over 16% of tourism revenue in 2009- that equated to over $1M in taxes that pay for the infrastructure) on these items in an effort to cut cost, such as buying Dollar Store items before coming, bringing food into the parks to snack on, etc. This cuts into that budget quite a bit as well- let's say that just 1000 people per day do this- instead of spending $100 per day, this is $100K in lost revenue- over $36M in one year is lost, while the power still has to be on to run the rides and pay for workers.
Though I agree with everyone, I cannot go if I have to pay BIG bucks, I do try to see it from the WDW standpoint. Business is business- and no one is in business to lose money. Kinda like the NFL- they are all greedy a tthe cost of the fan- no more games for me....or jerseys. Sigh.