Article about Disney Prices

I assume $4+ a gallon gas will hurt profits the rest of this year as well
 
Sure hope they don't do away with all the discounts as I have gotten very used to them :love:
 
I even read another article that said they still haven't returned to pre-recession prices or something to that effect. Ticket prices have still went up every year, hotel rates have went up every year--personally I think to the point of ridiculous for the Deluxes, maybe we should hope for the pre-recession prices to come back!
 

I'm glad that Disney is slowly transitioning back into "normal" pricing. People have become become accustomed to discounts and it will take time for everyone to adjust their ways.

With all this said, I agree the "rack" rates at the Disney hotels are borderline ridiculous. I'm not sure we'll ever be able to go back to the time when rack rates without some type of discount or promotion were deemed acceptable by consumers.
 
Without some type of discount....there is no way we will keep up these trips. My goodness....punching in our dates/trip into wdw.com...the outcome is crazy expensive!!
 
I'm new to all of the planning to Disney, how long have they been doing the % discount on the rooms? They haven't always done that at certain times of the year?
 
As much as I love disney and the resorts I will not pay the outrageous rack rates.
Its all supply and demand. I spend a lot of money there on tickets resorts food photos etc but I have my limits and if they ever reach it I will go somewhere else.
 
I agree I cannot pay rack room rate I am very grateful for the rates I have been getting for the last couple years through PINs. You can not tell me that $500 a night for the Poly isnt completely outrageous at a rack rate!

As well as the values being sometimes almost $200 a night??

I understand they need to keep profit up but if they raise the prices back up with gas prices and still so many out of jobs they will not see profit. Im sure there will be plenty of ppl still willing to pay their prices but blue collar joe like my family will not be able to afford it.

Besides by getting ppl to their parks and resorts they will spend plenty of money on food and souveniers..
 
I agree I cannot pay rack room rate I am very grateful for the rates I have been getting for the last couple years through PINs. You can not tell me that $500 a night for the Poly isnt completely outrageous at a rack rate!

As well as the values being sometimes almost $200 a night??

I understand they need to keep profit up but if they raise the prices back up with gas prices and still so many out of jobs they will not see profit. Im sure there will be plenty of ppl still willing to pay their prices but blue collar joe like my family will not be able to afford it.

Besides by getting ppl to their parks and resorts they will spend plenty of money on food and souveniers..

We feel exactly the same way! Paying $500 per night for the Poly is insane! We have SUCH LIMITED options with a family of 5. We have to either cram everyone (including 2 teenage boys!) into POR or stay deluxe. If we cannot get a discount on the room, it makes it impossible for us to afford to go. Tickets for us are well over $1000, airfare with current prices is around $2000 and food around $1500. Without a break somewhere, either on the room or the food it makes it out of reach financially for us, and I'm sure a lot of other people. :sad2:
 
I even read another article that said they still haven't returned to pre-recession prices or something to that effect. Ticket prices have still went up every year, hotel rates have went up every year--personally I think to the point of ridiculous for the Deluxes, maybe we should hope for the pre-recession prices to come back!

That's a nice thought but not even close to reality.
Is food going back to pre recession prices? Gas? or Anything else? No.
Disney hasn't increased their prices any more than anyone else.
They have costs to. And as those go up so does Disney's prices.
Just like everyone elses.
 
I agree that the non-discounted room rates are ridiculous. And DH is such a "savvy" shopper that if he doesn't at least get to THINK that we're getting a deal, it'll be offsite for us, or maybe even somewhere else!:scared1:
 
I agree I cannot pay rack room rate I am very grateful for the rates I have been getting for the last couple years through PINs. You can not tell me that $500 a night for the Poly isnt completely outrageous at a rack rate!

As well as the values being sometimes almost $200 a night??

I understand they need to keep profit up but if they raise the prices back up with gas prices and still so many out of jobs they will not see profit. Im sure there will be plenty of ppl still willing to pay their prices but blue collar joe like my family will not be able to afford it.

Besides by getting ppl to their parks and resorts they will spend plenty of money on food and souveniers..

Though I am lucky that I get great discounts and I am one of the people that visit because of this (I, too, would stay home if I had to pay full pricing), considering that hotel revenues in 2008-2010 have shown a decrease of over 25% or more, a lot of people are not staying at the resorts due to the pricing as it is. They can stay off-site cheaper. That cuts into revenue quite a bit there- empty rooms mean low occupancy means lower income. Considering that the resorts have hundreds of rooms, that equates to let's average at $250 per night, minus 125 rooms not utilized in 1 night out of 500= $31,250 per day x 12= $375,000 per day they are losing in revenue on the hotel alone. That is over $11M in a month ($132M per year), while you still have to keep people employed and working and the electricity to run those rides and keep hot water on people costs a lot to Disney just like it it going up in our homes as well. And the cost of gas to shuttle people back and forth to the airport is astounding, I am sure.

Trinkets and food have higher price points to buy to resell, so the money they are making doesn't really equate to what they are losing through Free Dining, promotional items, and such- and since people are not spending as much money (even in my little town, we lost over 16% of tourism revenue in 2009- that equated to over $1M in taxes that pay for the infrastructure) on these items in an effort to cut cost, such as buying Dollar Store items before coming, bringing food into the parks to snack on, etc. This cuts into that budget quite a bit as well- let's say that just 1000 people per day do this- instead of spending $100 per day, this is $100K in lost revenue- over $36M in one year is lost, while the power still has to be on to run the rides and pay for workers.

Though I agree with everyone, I cannot go if I have to pay BIG bucks, I do try to see it from the WDW standpoint. Business is business- and no one is in business to lose money. Kinda like the NFL- they are all greedy a tthe cost of the fan- no more games for me....or jerseys. Sigh.
 
Disney hasn't increased their prices any more than anyone else.
Actually, they have. For several years, the price of admission (just talking about that alone) has increased at a rate significantly higher than the general rate of inflation.

That said, you can pay their prices, or stay off-site and compromise and still go, or don't go.

Scott
 
I assume the raised all the rack rates to keep discounting.

There are very few people who could/would stay 10 nights at the FQ at 244$ a night, or 6 nights at SSR in a 1 bedroom at 600$. Poly for 730$ a night for theme park view? These rates are set up to be discounted. Maybe they will eventually change to paying up front for discounted rooms, changing ability to cancel/modify downsizing discounted packages.
I do not believe for a minute when they upped the rates at the Poly for any reason other than show (or 1st timers who do not know better.) 5K for the room, plus 1K for the tickets, plus 1,500 for the dining.. that is not an annual expense that is a salary.

If they stopped discounting the resorts locally, and rental car services would be soooooooo thankful. People maybe would stay partially onsite (Maybe 2 nights at Poly, rest somewhere else) but they there is zero chance a regular family could go annually (or more) with these prices not discounted.. They would stay at the Swan/Dolphin, Hilton, Bonnet Creek, or the Hard Rock down the street. There are other wonderful hotels.. Like the swan at 189$ a night with a connecting room for 99$. Rack rate at FQ or 189$ Swan.. easy pick.

IMO they have stepped a little to far into the profits on these rack rates. (Only goal to be discounting rack rate to appear better.) But time will tell.

Soon 20% - 30% - 40% will have to be .. I am holding off to book for 65% off.. or free DDP with my Poly ressie.
 
The reason their prices aren't up is not because they haven't increased them. It's because almost the entire year they are giving free dining and 40% off rooms. If free dining stops so will my on site Disney vacations. I would rather stay offsite and pay for food out of pocket than spend 90 during value season for a value resort. I don't mind going off season for the free dining though
 
Without the 40% room discount, we wouldn't go as often as we have the past few years.

Perhaps Disney shouldn't build all these mega-resorts then if they can't keep the rooms filled they already have (obviously some peak times of year they are full). I would be happy with a Ultra Value type hotel even--bed, shower, simple food court, bus system. I go to Disney for the actual parks, not my hotel or what it offers. I can't be the only 1 who feels that way. I stay at value resorts already, but I don't even use a lot of what is there.

I imagine Disney will continue to use some type of discounts--even if they are offered last minute cause it's probably better to have the rooms filled somewhat than totally vacant. Of course to off-set the potential empty rooms & discounts offered, they may keep increasing the regular prices. :confused3
 
I read some time ago that the Disney room rates were driving more people offsite with the build up of the housing market, but Disney knew they would still fill rooms at their expected rates since some guest will never stay offsite. They would discount the room rates or create packages to keep the rooms filled and grab more revenue from the offsite market by raising ticket prices more aggressively.

Not a bad strategy since it appears to be working for them.
 
I even read another article that said they still haven't returned to pre-recession prices or something to that effect. Ticket prices have still went up every year, hotel rates have went up every year--personally I think to the point of ridiculous for the Deluxes, maybe we should hope for the pre-recession prices to come back!

The guy who wrote this hasn't been tracking Disney's pricing at all. If anything it has gotten a lot more expensive as everything has gone up in price. So please bring back the old pricing.

Rack rate for hotels at Disney were always insane for Deluxe, but Value wasn't too bad, now Value has gotten insane as well.
 


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