I am with you on that one. Last year it was announce only weeks before it took effect. We had already purchased our 10 day Magic Your Way tickets, but we able to trade them in on an Annual Pass for a couple of dollars more. Loved it.
Who Knows What EVIL Lurks In The Heart Of Disney Marketing?!
When Disney feels ready to implement their next promotion they will do so. If other recent promotions have been any indication, for about the first month nobody will really understand it and the Marketing people will not have thought out all the ramifications.
Anyway I would LOVE to see this promo again, we couldn't use it last time as we had bought our AP in May 2012, and we were told the two times I called that it couldn't be upgraded 2 a premium pass. (I didn't want the money back just the free water parks!) *sad*