I used it a little last summer and again last night. It has the self-tanner smell, but no worse than any other self-tanner. It reminds me of tanning oil for a tanning bed (I know, I only went like 5 times in my teens, I came to my senses). I do have one little "orangey" area on one ankle, but I think I can wash it off with no problem. I like it so far. I am VERY fair and used the medium, like others have said. I figured I'd have quicker results that way.
I was afraid to use it before the wedding last summer, so I went pale. I tried the foam from Neutrogena before my portraits and it's safe to say I screwed that up BAD. So, I couldn't bring myself to try again before the wedding. Anyway...It's fine though. It's really gradual and it's as easy to use as lotion.