Who Knows What EVIL Lurks In The Heart Of Disney Marketing?!
When Disney feels ready to implement their next promotion they will do so. If other recent promotions have been any indication, for about the first month nobody will really understand it and the Marketing people will not have thought out all the ramifications.
If you go to the locked sticky Everything About WDW Tickets in the TPA&S Forum, especially Post #19, you can get a lot more information. An easy way to get to the sticky is by clicking on the link in my signature.