DH & DS5 (ik , but he wants to be like Daddy ) like Axe. I have gotten some good deals at Target, on the endcaps. Which usually means it is clearanced out, but they still have it in the regular section at the regular price. These are usually sets, so for $5 I am getting two full size bottles of the soap. Awhile back they also had the shampoo on an endcap, for about $2-$3. Whenever I find it like that I stock up. Once in awhile I have seen the Axe 'pouf' with the soaps and on occasion I've found a gift set that has a travel size soap or a hair product with them.
HTH