You're right there so many out there, it's

! I don't have wrinkles yet, but I have noticed that my skin is not as firm as it used to be (I'm almost 39).
I have tried several creams/lotions ...
Oil of Olay Total Effects ~ I was surprised at how well this creams works. You really get noticeable results; my skin feels softer, looks firm and more even toned. They also have another one called "Regenerist" (I think) and that works well too.
La Mer ~ I bought this cream after hearing how wonderful it is; don't ask how much I paid.

I didn't notice anything different at all.

Maybe my skin will benefit from it at a later age, I don't know. I ended up giving it to my mom who is almost 70 and she says that her skin felt firmer.
Clinique Turnaround cream and lotion. I preferred the cream to the lotion, but I still prefer Oil of Olay. Who knew?
Also tried Avon Anew. My skin felt soft, but I didn't notice anything else.
Yes, I have tried quite a few, my husband says that my creams keep me well "preserved".

I'm not sure if that's a compliment or if he is laughing at my "creams".
I still prefer Oil of Olay Total Effects and it's under $20!
