Hah! Gimme a break! I am telling you what I am seeing at the parks. Busy, busy busy! Another one missing my whole point. Please read my posts a little more carefully before you respond...............
I don't doubt you think the parks are full....but you cannot confuse Disney's financial reports this week. The only problem is.....Disney's expenses are outpacing their income.
As an example.....did you know Disney hedged their fuel expenses? Southwest did the same thing in 2008 and it created their first quarter loss in many-many years. The problem with Disney and Southwest's hedging.....the cost of oil tanked. Now they are paying MORE than the market price for fuel. Next time you are lucky enough to visit a crowded disney park....take a look at all the busses everywhere.
Yes, I am sure people are in the parks....but Disney reported the guests now are spending 40% less than they did last year. That has a big impact on the bottom line.
Yes, I am sure people are in the parks....but they now are sleeping in disney resort hotels at up to 40% discounts + gift cards and sometimes even free dining. That has to have an impact.
I have not made a disney reservation in YEARS since meeting my DH on BTMRR. Disney long ago stopped sending me post-card mailings to entice me to visit. Now I have one on my kitchen table for $500 for a week-long stay + a $500 gift card.
Yes, I'm sure there are people in the parks, but
DCL is now sailing with empty staterooms and BIG discounts to try and fill them. That's a new problem for a successful cruise operation which was envied in the biz for sold-out sailings. How do I know....the castmember discounts for cabins are VERY good and they are available on EVERY sailing -- meaning the ships are not sold out. Once that ship slips out of Port Canaveral, they have lost forever the possibility of selling that cabin which means a loss of bar $, shore excursions $, and every other source of income for that sailing.
Now lets talk about advertising for Disney. How much $$$ do you think Disney is going to collect for 6 months of unpaid advertising on ESPN from GM? Sure, there are people in the parks....but that's a big number and it's going to hurt!
We can also talk about the reduced sales of DVDs and poor performance from their movies in 2008 vs. 2007. Sure, there are lots of people in the parks....but those projections did not match reality for 2008.
I'm not going to touch the DVC sacred cow....but take a look at the list of DVC resales if you have a moment.
Ok, I'm sure everyone is bored now so I'll end the lists.
However, each of these elements is a factor in Disney's bottom line.
Disney will continue to feel the slumping economy - sad but true. This week's reports out of California now confirm it, sadly.