CAIRO, Egypt (AdAge.com) -- Marketers of some of the world's biggest brands -- including Procter & Gamble Co., Pepsi-Cola Co., Coca-Cola Co., H.J. Heinz Co., Xerox and McDonald's Corp. -- are going on the offensive to combat war-related boycotts of American products in hot spots around the globe. ...
Sensitivity is, of course, particularly high in the Middle East. Mostafa El Halwagy, a board member of Heinz Egypt, said fliers have been circulated in Egypt, Bahrain, Oman, Qatar, Saudi Arabia, Tunisia, Morocco and Algeria, urging a boycott of a long list of U.S. companies. He said Heinz has not yet felt the impact, but that "we have seen our name and other familiar names on the leaflets." ....
In Argentina, anti-war demonstrators blocked the entrances of a number of McDonald's stores during March 26 protests. They laid down in front of the restaurants to symbolize casualties and waved signs with such statements as "Here they sell 'Happy Meals' to finance the war." ...
Egyptian consumers are drawing up their own lists of brands to boycott. Reda Hassanein, a 40-year-old Cairo accountant, said she had decided to boycott Pizza Hut, KFC, Marlboro, Pepsi and Coke. "This boycott is necessary because Americans are killing our Iraqi brothers,"