ssawka
DIS Veteran
- Joined
- Oct 30, 2007
- Messages
- 3,430
I find this change really interesting. Wasn't there an article a few months ago where they were thinking about giving free shipping for ANY purchase because their studies showed that people spent more money in the long run when they didn't have to pay for shipping?
Maggie
I think that would hurt them in the long run since less people would be willing to pay for Prime.
It might hurt sales, especially spur of the moment type purchases. Before you had to wait till you had $25 worth of qualifying merchadise to get the free shipping and now the wait will be longer, giving you more time to decide you don't really need the item or to find it elsewhere. But I also have read over the years how profitability has been lagging at Amazon, and I imagine shipping costs add up to quite a bit of money there. So maybe they found that this level of purchase helps them make up for the free shipping profit-wise.
But, I bet they see an increase in Prime memberships.
The biggest change that annoys me, and nothing that Amazon can control, is that they now have to charge sales tax.