Any intelligent business person knows when a deal is good it's being offered and benefits everyone. A bad offer has restrictions and is only good for some and not others.
Yeah, I'm going to go the other direction on this. An intelligent businessperson introduces promotions which will best support the health of the business.
Car manufacturers don't offer special financing and cash back offers on their entire roster of vehicles. They make such offers for the models which are not selling well.
Apple doesn't discount every iPhone or iPad...they discount last year's model while charging full price for the latest-and-greatest.
When a fast food restaurant introduces a new sandwich, they may offer a BOGO in order to entice customers to try the new item. But it doesn't apply to the entire menu.
Therefore in my opinion it's a bad offer because not everyone can take advantage of it.
Every Disney Vacation Club member is eligible to participate. If the terms and conditions happen to not fit your travel plans, that's your problem. Alter your plans or wait for the next offer.
I run a multi million business and offers we put out apply to every and all customers. We never restrict them and quite frankly our business is growing at record paces.
Would love to read some examples. If true--if your offers really do apply to all clients and all products equally with no restrictions or limitations--it places you squarely in the minority among your peers.
I'm going to go out on a limb and suggest that the company that runs the most profitable theme parks on the planet might actually know what they are doing when it comes to gate integrity and pricing.
