I've always pondered this concerning a lot of medicines, including the one you mentioned. It especially bothers me that nobody can make vitamins, calcium supplements or iron pills that don't have a nasty taste. I HATE, HATE, HATE taking any kind of medicine and have always had a problem swallowing pills. If I get one stuck in my throat, I can never take that kind again. I've tried bubble gum flavored vitamins, chocolate coated calcium pills, and other things that sound good, but in reality still have an awful taste to them.