All New Disunplugged Logo!

  • mick1229

    Mouseketeer
    Joined
    Jan 27, 2011
    Retro-Disney...RULES!!.....Bring back the white, wax coated paper bags that they used to use at all the shops in the Parks....or at least the "Invisible"Dog Collars ....hahah....Love the new Logo!
     

    Vintage Mouseketeer

    Making everyday a Dapper Day!
    Joined
    Mar 23, 2014
    I LOVE the new logo, the old is forever new and this is actually the Disney trend. I also enjoy the new format and how the brand is branching out.
     
  • CHEMISTSP

    Unapologetic Disney Nerd
    Joined
    Oct 25, 2017
    Love the new logo. I think it is clean, clever, identifiable and has character. I love the retro vibe of it overall. Cheers to the staff that developed this!
     

    disneysteve

    DIS meet junkie
    Joined
    Sep 29, 2002
    Are logos supposed to target a specific audience?
    Absolutely. Companies spend millions researching and designing their logos based on their customer demographic.

    Look at how Epcot has reintroduced a lot of logos from the 1980s. Why? Because they evoke nostalgia from people in their 30s who fondly recall their first visits to the park back in the 1980s and are now returning with children of their own.

    Images are very powerful marketing tools and nostalgia is a strong emotion so evoking memories from our childhood will tend to be very appealing to us.
     
  • rteetz

    Rumors and News Moderator
    Moderator
    Joined
    Feb 20, 2013
    Absolutely. Companies spend millions researching and designing their logos based on their customer demographic.

    Look at how Epcot has reintroduced a lot of logos from the 1980s. Why? Because they evoke nostalgia from people in their 30s who fondly recall their first visits to the park back in the 1980s and are now returning with children of their own.

    Images are very powerful marketing tools and nostalgia is a strong emotion so evoking memories from our childhood will tend to be very appealing to us.
    True, I was just thinking of a company like Target or Apple. Does those logos have a target audience? I don’t really see how they do.
     

    disneysteve

    DIS meet junkie
    Joined
    Sep 29, 2002
    True, I was just thinking of a company like Target or Apple. Does those logos have a target audience? I don’t really see how they do.
    You'd be surprised. I periodically participate in market research for pharmaceutical companies for names and logos for new products. A great deal of research goes into it. They ask all kinds of questions about what thoughts or feelings or emotions or memories different options evoke for you and they correlate that with your age and gender as well as other demographics.

    Here's an interesting article about the evolution of the Apple logo over the years.
    https://thinkmarketingmagazine.com/apple-logo-evolution-story/
    The fact that the current logo is called the Millennial Apple should tell you something.
     

    Lee Matthews

    DIS Veteran
    Joined
    Jan 16, 2009
    I like the new logo.

    I also watched the new Disneyland show and found the new look, much cleaner ..
     

    hertamaniac

    Give me 95 degrees everyday
    Joined
    Feb 9, 2017
    It’s a logo...

    Are logos supposed to target a specific audience?
    Sure they do. In so much as we hired an outside company that specialized in corporate logos with a target audience and demographics. The list of questions they provided us guided them to an assortment of logos designed, theoretically, to that audience. No one in-house in our company had that true capability, though some argued it cost us too much.
     

    Spaceguy55

    Heigh Ho..Heigh Ho.....
    Joined
    Oct 18, 2014
    As another former graphic design artist I'm not sure I would have mixed 2 different fonts, as one of my old instructors would say..it's too busy
    As it is......
    It's really not a logo as much as it is a description of what show, website... you are seeing.
    Not that it matters but I might of left out the word Unplugged , centered the TV, left in the cord, made a not so hidden Mickey out of the dials, and changed the colors scheme to ones that more reflect Disney such as the castle colors and red, not Home Depot orange....

    But...as the same instructor would also say, He who writes the check is always right.
     

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