All New Disunplugged Logo!

Discussion in 'The DIS Unplugged Podcast' started by rteetz, Jun 11, 2018.

  1. DizneyMommy

    DizneyMommy Every Day is Disneyland Day!

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    That’s the first thing I saw! Now that I read this I can’t see anything else lol
     
  2. becalubob

    becalubob DIS Veteran

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    I love the retro feel; it’s fun! Nice work!!
     
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  4. superme80

    superme80 DIS Veteran

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    I love it!
     
  5. mick1229

    mick1229 Mouseketeer

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    Retro-Disney...RULES!!.....Bring back the white, wax coated paper bags that they used to use at all the shops in the Parks....or at least the "Invisible"Dog Collars ....hahah....Love the new Logo!
     
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  6. Vintage Mouseketeer

    Vintage Mouseketeer Making everyday a Dapper Day!

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    I LOVE the new logo, the old is forever new and this is actually the Disney trend. I also enjoy the new format and how the brand is branching out.
     
  7. hertamaniac

    hertamaniac Give me 95 degrees everyday

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    Not a fan. Not sure what the target market is?
     
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  8. rteetz

    rteetz Rumors and News Moderator Moderator

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    It’s a logo...

    Are logos supposed to target a specific audience?
     
  9. CHEMISTSP

    CHEMISTSP Unapologetic Disney Nerd

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    Love the new logo. I think it is clean, clever, identifiable and has character. I love the retro vibe of it overall. Cheers to the staff that developed this!
     
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  10. WebmasterMaryJo

    WebmasterMaryJo Techarita Staff Member Administrator

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    I really like the new logo. Now to put it on a tshirt, etc.
     
  11. KingLlama

    KingLlama My car finished 3rd on Radiator Springs Racers.

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    I like it because it reminds me that I have to buy a new USB cable during my lunch hour today.
     
  12. disneysteve

    disneysteve DIS meet junkie

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    Absolutely. Companies spend millions researching and designing their logos based on their customer demographic.

    Look at how Epcot has reintroduced a lot of logos from the 1980s. Why? Because they evoke nostalgia from people in their 30s who fondly recall their first visits to the park back in the 1980s and are now returning with children of their own.

    Images are very powerful marketing tools and nostalgia is a strong emotion so evoking memories from our childhood will tend to be very appealing to us.
     
  13. TheMaxRebo

    TheMaxRebo DIS Veteran

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    I do think it would look great on t-shirts and hats and the like
     
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  14. rteetz

    rteetz Rumors and News Moderator Moderator

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    True, I was just thinking of a company like Target or Apple. Does those logos have a target audience? I don’t really see how they do.
     
  15. disneysteve

    disneysteve DIS meet junkie

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    You'd be surprised. I periodically participate in market research for pharmaceutical companies for names and logos for new products. A great deal of research goes into it. They ask all kinds of questions about what thoughts or feelings or emotions or memories different options evoke for you and they correlate that with your age and gender as well as other demographics.

    Here's an interesting article about the evolution of the Apple logo over the years.
    https://thinkmarketingmagazine.com/apple-logo-evolution-story/
    The fact that the current logo is called the Millennial Apple should tell you something.
     
  16. Lee Matthews

    Lee Matthews DIS Veteran

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    I like the new logo.

    I also watched the new Disneyland show and found the new look, much cleaner ..
     
  17. SorcererHeidi

    SorcererHeidi Sorcerer please cast forever love spell for me

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    For some reason, this remark REALLY cracks me up! :rotfl2:
     
  18. hertamaniac

    hertamaniac Give me 95 degrees everyday

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    Sure they do. In so much as we hired an outside company that specialized in corporate logos with a target audience and demographics. The list of questions they provided us guided them to an assortment of logos designed, theoretically, to that audience. No one in-house in our company had that true capability, though some argued it cost us too much.
     
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  19. mcd2745

    mcd2745 These Mickey pretzels are making me thirsty!

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    Is this permanent? Or is it just an Ihop/Ihob thing? :P
     
  20. SaintsManiac

    SaintsManiac DIS Veteran

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    I like it!
     
  21. Spaceguy55

    Spaceguy55 Hi Ho..Hi Ho.....

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    As another former graphic design artist I'm not sure I would have mixed 2 different fonts, as one of my old instructors would say..it's too busy
    As it is......
    It's really not a logo as much as it is a description of what show, website... you are seeing.
    Not that it matters but I might of left out the word Unplugged , centered the TV, left in the cord, made a not so hidden Mickey out of the dials, and changed the colors scheme to ones that more reflect Disney such as the castle colors and red, not Home Depot orange....

    But...as the same instructor would also say, He who writes the check is always right.
     

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