Magpie
DIS Legend
- Joined
- Oct 27, 2007
- Messages
- 10,615
Still not seeing where he indicated anything about single people nor adults without children. And I'm sure the Disney company has just 'hated' this single woman's 30+ WDW visits and 5 or so DL visits, though they seem to take my money quite readily. If you want to go down a path of 1950s marketing, of which I am not sure that he ONLY marketed to the nuclear family (again, citation please), then we better check to make sure there was marketing, if any, to people of color --the 50s being what they were.
Which is what makes all these arguments about what Walt would have wanted, before his death, in 2012. NO ONE KNOWS!!!
I'm not sure why you're taking this so personally.

Back in the 50's Disney was marketing to the white, middle-class nuclear family. The "rowdy element" weren't bringing their kids, and didn't fit that picture. They were ADULTS looking for alcohol and a good time, and Walt didn't want to attract that element at first.
Of course the Disney company has enjoyed your multiple visits. AFTER the 60's the company gradually expanded their offerings to appeal to more than just mom-dad-and-2.5 kids. To appeal to YOU, in fact.
And no, of course they weren't originally marketing to people of colour. Just look at some of the original offerings, Aunt Jemima's pancake restaurant - definitely not intended to appeal to African Americans. Though I'm not sure why that's relevant to this discussion, except to note that marketing changes with the times and the Disney corporation has wisely decided to broaden their appeal to more segments of society.
I don't care or know what Walt wanted, myself. I'm merely noting that the company has evolved - in a GOOD way - over the decades.
And I'm happy about that!
