Used Alamo lots of times but never thru their co.uk site, always found cheaper via a UK agent like I posted a few days ago in your other thread, cost for your dates would be £201 less 5% cashback = £191. Using the Alamo Brits link you will pay £224 but if you want an additional driver then this would be the better deal. Doesn't matter if you book via Alamo.co.uk, Netflights, Auto Europe or many other all inclusive agent all you insurance is included. That doesn't stop them trying to get you to buy a tank of gas, upgrade the car, buy roadside assist insurance, personal insurance, toll transponder and anything else they can think of. I have rented over 50 cars in the States, many no hardsell at all, just sign and go but on the other hand some have been a nightmare, worst was Alamo Boston last August. tried to sell me every single one of the above list plus she wouldn't admit I have free additional driver, had to ask for the manager in the end. After all the hassle I returned car after the holiday and she had still added a tank of gas(after I left the building) had to get another manager to remove. Just say no to everything they try sell you.