We had priority seating, and it felt like a long wait outside. They line up the priority seating people at a podium at the "front" of the theater, then take your coupon and send you behind the "Facade" of a bank/hotel whatever it is that goes along the theater. We could see people in the regular line pouring in through the gate, but eventually we realized that they were pouring into lines that sent them to the various parts of the theater. Priority were the first people into the theater, and even though they told people to move all the way down in the rows, there were some who stopped in the middle. I felt no remorse mashing toes and trying to cram my frame past them.
The priority seats started about 8-10 rows back from the front, and honestly they were pretty great seats. The only downside was that you couldn't really see the figures on the carpet as it flew overhead.
In the end, we were glad to have priority seating...first in, and among the first out.
The kids, 7 and 5, managed to keep their attention focused for the entire show, and were very impressed by the effects.