I think it is. Even with SSR, we knew very little until the resort opened.
I disagree. When SSR points went on sale they already had model rooms open at the BoardWalk sales center. They also provided current and potential members with a 10+ page brochure that provided a lot more details about the resort than the animal cutout thing we received. Here are some scans from that brochure:
Artist rendering of pool complex:

Photos of model rooms:

Floorplans of units with sizes and amenities:

Resort map / development plan:
