After hours - $149 for EMH?

[Eoghann]

.... Exactly, this is a win/win for a business, which is what Disney is.

But that isn't a reason for me to cheer it on or encourage it in any way. Encourage corporate greed and all you get is more corporate greed.

Businesses do not have to behave this way and many don't.

 

[rteetz]

But that isn't a reason for me to cheer it on or encourage it in any way. Encourage corporate greed and all you get is more corporate greed.

Businesses do not have to behave this way and many don't.

Unless people don't pay for it it's going to continue.

 

[Kimberly9701]

But that isn't a reason for me to cheer it on or encourage it in any way. Encourage corporate greed and all you get is more corporate greed.

Businesses do not have to behave this way and many don't.

Unless people don't pay for it it's going to continue.

Agreed, to a point. No, they don't have to do it this way. However, at what price point does it become effective? If less than $100 too many people would do it. $150 seems like the sweet spot for someone to say "Ok, I wish it was less, but it isn't that much more than a full day ticket.. So let's do it." While at the same time pricing the value to an extended multi day ticket holder out of the game. I keep saying this..but it ONLY makes sense if your ticket is 4 days or less, you switch to a 3 day ticket and use the $150 night option as your 4th day. Or 2-3 etc. And to someone with limited park time the value is there. I'm sure Disney World knows that the 5+ ticket people will not partake in this. They aren't expecting them to. It's aimed at a different market. Disney World travelers come in all shapes, sizes, colors, ages, and itineraries. This while yes, highly priced, is providing an option to a certain segment of those travelers.

 

[rteetz]

Agreed, to a point. No, they don't have to do it this way. However, at what price point does it become effective? If less than $100 too many people would do it. $150 seems like the sweet spot for someone to say "Ok, I wish it was less, but it isn't that much more than a full day ticket.. So let's do it." While at the same time pricing the value to an extended multi day ticket holder out of the game. I keep saying this..but it ONLY makes sense if your ticket is 4 days or less, you switch to a 3 day ticket and use the $150 night option as your 4th day. Or 2-3 etc. And to someone with limited park time the value is there. I'm sure Disney World knows that the 5+ ticket people will not partake in this. They aren't expecting them to. It's aimed at a different market. Disney World travelers come in all shapes, sizes, colors, and itineraries. This while yes, highly priced, is providing an option to a certain segment of those travelers.

Well of course it's not aimed at the people who are there for 5+ days. Everything Disney does has a certain aimed market. I probably wouldn't do it unless I was on a short trip and was solo. I know I wouldn't want to pay for something like this for a family of five. I think we are only going to continue seeing paid for add ons.

 

[Kimberly9701]

I'm sure Disney World knows that the 5+ ticket people will not partake in this. They aren't expecting them to. It's aimed at a different market.

Well of course it's not aimed at the people who are there for 5+ days. Everything Disney does has a certain aimed market. I probably wouldn't do it unless I was on a short trip and was solo. I know I wouldn't want to pay for something like this for a family of five. I think we are only going to continue seeing paid for add ons.

But if you and your wife took a short trip sans kids, it may be an attractive option. Like it is to me, with one child..and as it would have been during all of my years at F&W with friends and no kids. Also the DCL customer... How many people do a short 2-4 nights pre or post cruise? We are staying 4 nights post cruise. I know a lot of people on my sailing are doing a DW before or after stay. I just hope that maybe one person reading this can calm down and realize that it isn't taking anything away...just adding more options- at a price. Again, I don't see EMH going anywhere, nor do I understand how this will negatively effect it.

 

[Josh Hendy]

Well of course it's not aimed at the people who are there for 5+ days. Everything Disney does has a certain aimed market. I probably wouldn't do it unless I was on a short trip and was solo. I know I wouldn't want to pay for something like this for a family of five. I think we are only going to continue seeing paid for add ons.

And if it is successful, and they think there is still an untapped market for the $150 nights, do you think that they will hesitate to cut back on previously planned park hours and EMH evenings in order to tap into the demand? If demand is what you could call people consenting to an upsell.

The danger the risk is that they will dilute, diminish and distort their main product ... wholesome, fulfilling, week-long vacations for families ... in order to pick the pockets of a smaller but well-heeled class of traveler.

 

[rteetz]

I'm sure Disney World knows that the 5+ ticket people will not partake in this. They aren't expecting them to. It's aimed at a different market.

But if you and your wife took a short trip sans kids, it may be an attractive option. Like it is to me, with one child..and as it would have been during all of my years at F&W with friends and no kids. Also the DCL customer... How many people do a short 2-4 nights pre or post cruise? We are staying 4 nights post cruise. I know a lot of people on my sailing are doing a DW before or after stay. I just hope that maybe one person reading this can calm down and realize that it isn't taking anything away...just adding more options- at a price. Again, I don't see EMH going anywhere, nor do I understand how this will negatively effect it.

I agree. I've never done a solo trip yet and I'm not married I've only ever gone with my family. If I did go with a significant other or by myself or like you said with one kid it would be appealing. I've also never done a cruise but I know a lot of people do pre and post nights.

People are worried that this is going to eventually end EMH because of there is a strong response and people are paying for this Disney knows they could get away with getting rid of EMH and having a paid event after hours.

 

[rteetz]

And if it is successful, and they think there is still an untapped market for the $150 nights, do you think that they will hesitate to cut back on previously planned park hours and EMH evenings in order to tap into the demand? If demand is what you could call people consenting to an upsell.

The danger the risk is that they will dilute, diminish and distort their main product ... wholesome, fulfilling, week-long vacations for families ... in order to pick the pockets of a smaller but well-heeled class of traveler.

Of course that's a danger but that goes back to the discussion of what is Disneys main target. Many including myself would say Disney isn't worried about the repeat guest so much as the new guest. That new guest is likely to spend more and if they are a once in a life time guest they know they can get even more out of them. I'm interested to see what the next paid for event is.

 

[Eoghann]

Agreed, to a point. No, they don't have to do it this way. However, at what price point does it become effective? If less than $100 too many people would do it.

That's flawed logic. Price is not the determining factor on attendance. They control how many people can buy tickets and can cap it at any number they want. $150 is the price not to deter people but because they think that's what they can get away with.

 

[Kimberly9701]

That's flawed logic. Price is not the determining factor on attendance. They control how many people can buy tickets and can cap it at any number they want. $150 is the price not to deter people but because they think that's what they can get away with.

I disagree. $150 will deter people. Especially larger families and again, multi day ticket holders. I think the price is in line for what it is. Any higher and then you narrow the market too much.

And if it is successful, and they think there is still an untapped market for the $150 nights, do you think that they will hesitate to cut back on previously planned park hours and EMH evenings in order to tap into the demand? If demand is what you could call people consenting to an upsell.

The danger the risk is that they will dilute, diminish and distort their main product ... wholesome, fulfilling, week-long vacations for families ... in order to pick the pockets of a smaller but well-heeled class of traveler.

Nope, I don't think it will lead to paid EMH. That is a perk to resort guests, and taking that away would be foolish. That said, I only did an EMH day once during our 8 night stay. MK at night. The crowd calendars are horrible on EMH days so I stayed away from the morning ones. What I think- they know how successful EMH is, so why not provide a paid option to short stay/locals/and offsite travelers.

They know how much of a competition that Universal Studios is. I don't have a daughter..I have an adventurous little boy..so for my family our 'week long wholesome DW vacations' have an expiration date. Soon my son will rather do Universal..Sea World..etc..Does that mean we will not go to Disney Parks? Nope. But we won't stay a full week at one. We also will never go to FL with DW being our only destination, (I need beach time too!!!lol)..Disney knows that there are A LOT of families like this. So, now they are capitalizing on that. I truly do not believe that they do not care about their week + guests, only that they see a good opportunity to generate extra profit from those outside of that bubble.

 

[Eoghann]

I disagree. $150 will deter people. Especially larger families and again, multi day ticket holders. I think the price is in line for what it is. Any higher and then you narrow the market too much.

You're missing my point. If they want to limit attendance... they just stop issuing tickets. They don't need to use price to do that.

 

[Kimberly9701]

You're missing my point. If they want to limit attendance... they just stop issuing tickets. They don't need to use price to do that.

Why would any business choose to lose money?

 

[Eoghann]

Why would any business choose to lose money?

They wouldn't be "losing" money. They might make slightly less. But even that is a complex calculation factoring long term business, customer satisfaction etc.

At best they are prioritizing a very small portion of their customer base instead of looking to benefit the majority of them.

 

[TwoMisfits]

I disagree. $150 will deter people. Especially larger families and again, multi day ticket holders. I think the price is in line for what it is. Any higher and then you narrow the market too much.


Nope, I don't think it will lead to paid EMH. That is a perk to resort guests, and taking that away would be foolish. That said, I only did an EMH day once during our 8 night stay. MK at night. The crowd calendars are horrible on EMH days so I stayed away from the morning ones. What I think- they know how successful EMH is, so why not provide a paid option to short stay/locals/and offsite travelers.

They know how much of a competition that Universal Studios is. I don't have a daughter..I have an adventurous little boy..so for my family our 'week long wholesome DW vacations' have an expiration date. Soon my son will rather do Universal..Sea World..etc..Does that mean we will not go to Disney Parks? Nope. But we won't stay a full week at one. We also will never go to FL with DW being our only destination, (I need beach time too!!!lol)..Disney knows that there are A LOT of families like this. So, now they are capitalizing on that. I truly do not believe that they do not care about their week + guests, only that they see a good opportunity to generate extra profit from those outside of that bubble.

I completely disagree that this won't affect EMH. I TOTALLY see Disney using this to differentiate their resorts and eliminate EMH.

For example, EMH is totally eliminated in favor of the extra mornings and evenings event ($69, $149). Now, Disney offers all Value guests 1 Free event per 3 day+ booking (chosen based on availability). All Mods get 2 Free events per 3 day+ booking (chosen based on availability). All Deluxes get unlimited free mornings OR evenings per 3 day+ booking (and total unlimited for 7 day+ bookings). Done - EMH is dead, resort guests are differentiated and now you can say the perk is HUGE in the hotel cost (and you can get hotel guests to commit to more than just weekends). Win/win for Disney - Lose/lose for guests.

 

[Kimberly9701]

I completely disagree that this won't affect EMH. I TOTALLY see Disney using this to differentiate their resorts and eliminate EMH.

For example, EMH is totally eliminated in favor of the extra mornings and evenings event ($69, $149). Now, Disney offers all Value guests 1 Free event per 3 day+ booking (chosen based on availability). All Mods get 2 Free events per 3 day+ booking (chosen based on availability). All Deluxes get unlimited free mornings OR evenings per 3 day+ booking (and total unlimited for 7 day+ bookings). Done - EMH is dead, resort guests are differentiated and now you can say the perk is HUGE in the hotel cost (and you can get hotel guests to commit to more than just weekends). Win/win for Disney - Lose/lose for guests.

I must have missed something. I don't understand your post at all.

First of all, EMH was not offered daily at MK, or any park. So no, it hasn't been eliminated.

But more importantly, what "free events" are you talking about, and when did Disney start offering this?

 

[TwoMisfits]

I must have missed something. I don't understand your post at all.

First of all, EMH was not offered daily at MK, or any park. So no, it hasn't been eliminated.

But more importantly, what "free events" are you talking about, and when did Disney start offering this?

Instead of EMH at each park twice per week (as it is now), you'll have these events at each park twice per week. Disney could easily transfer its hotel guests into these events and limit these events by category of hotel (since they would be worth SO much money). It doesn't take much to program a magic band or hand guests a hard ticket to their allotted event. Hotel prices and different category costs would then be totally "supported", EMH and its cost now virtually eliminated, and Disney wins and wins.

 

[Kimberly9701]

Instead of EMH at each park twice per we


Instead of EMH at each park twice per week (as it is now), you'll have these events at each park twice per week. Disney could easily transfer its hotel guests into these events and limit these events by category of hotel (since they would be worth SO much money). It doesn't take much to program a magic band or hand guests a hard ticket to their allotted event. Hotel prices and different category costs would then be totally "supported", EMH and its cost now virtually eliminated, and Disney wins and wins.

Sorry, but I think that's quite a stretch from the current hard ticket event. This is aimed towards short term/offiste/or local travelers.

 

[Planogirl]

Sorry, but I think that's quite a stretch from the current hard ticket event. This is aimed towards short term/offiste/or local travelers.

Truthfully none of know who this is really aimed at. I doubt that most offsite visitors will care about this but I could be offbase. I'm personally a little puzzled as to where they're going with this.

 

[Eoghann]

Truthfully none of know who this is really aimed at. I doubt that most offsite visitors will care about this but I could be offbase. I'm personally a little puzzled as to where they're going with this.

Here's what I do know with some confidence. The fact that Disney isn't saying how many tickets are available means they'll sell as many as they can. Which means it's really not exclusive at all.

 

[Planogirl]

Here's what I do know with some confidence. The fact that Disney isn't saying how many tickets are available means they'll sell as many as they can. Which means it's really not exclusive at all.

I think that you're right. I've seen just about every "exclusive" offer turn into a jampacked free for all over time. If they don't set a limit there likely is no limit or at least it's very high.