Action Fantasy Strategy Is Working

Yellowstonetim

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May 22, 2013
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This is an interesting article in Variety that discusses movie plans with Dave Hollis, Disney's Distribution Chief. He talks about some of the plans for live action and also the "why". The basis of the article is, of course, the great success of Cinderella that opened to $70 million US and $62+ Million overseas. It may very well preform like Maleficent which did over $750 Million.

Good article: http://variety.com/2015/film/news/c...ntasy-strategy-is-working-1201453100/#respond

“It’s all part of a bigger, broader strategy to bring these stories to life in unique and extraordinary ways,” said Dave Hollis, Disney’s distribution chief. “There are two paths we’ve been taking lately. It’s either, ‘How do you tell a story you love in brand new ways,’ as we did with ‘Maleficent’ or ‘Oz,’ or ‘How do we make the quintessential live-action version as we did with ‘Cinderella’?”
 

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