But, as T-and-A mentioned above, IF you go through AAA, you are booking through a third party
travel agency and the rate may not be a Loews-First qualifying rate. Consequently, no welcome gift and more importantly, your nights won't count towards the next level of Loews.
You can get the AAA rates via AAA, but always remember to book it through Loews by calling them. That way it may be a Loews qualifying rate.
And I say "may be" a qualifying rate because in 2008, I have already had two managers at the hotels tell me that AAA is no longer a qualifying Loews-First rate, although they were honoring it for this year if already booked. So, don't know what will happen with AAA and Loews-First next year. Best to check with the Loews-First line to see if it is a qualifying rate.