7DMT TV Commercial-Misleading?

[JimmyV]

Saw an ad today featuring the new 7DMT using the "Show your Disney Side" slogan. In the ad, all the people are shown putting on sunglasses. I add that so you will know to which commercial I am referencing. Anyway....in the ad, everytime they show the Mine Train in motion, they have sped up the film speed to make it appear that the ride is faster (and more "extreme") than it really is. It is really obvious. What do you think? Deceiving? Underhanded? It's as if Disney wants to draw people in with the promise of a thrilling, kicked-up coaster when in fact the ride is anything but. It's fine if Disney insists on building middle-of-the-road coasters (as evidenced by the reaction to several recent threads here). But if that is going to be its mission statement, why go through the trouble of making it look like the ride tops out at 50+ mph? If Disney is convinced that this is the style of coaster its guests want, why pretend that it is the type of coaster that people don't want? And can such advertising tactics backfire when people see the ad and then eventually experience the ride?

 

[TooExcitedCantSleep]

Saw an ad today featuring the new 7DMT using the "Show your Disney Side" slogan. In the ad, all the people are shown putting on sunglasses. I add that so you will know to which commercial I am referencing. Anyway....in the ad, everytime they show the Mine Train in motion, they have sped up the film speed to make it appear that the ride is faster (and more "extreme") than it really is. It is really obvious. What do you think? Deceiving? Underhanded? It's as if Disney wants to draw people in with the promise of a thrilling, kicked-up coaster when in fact the ride is anything but. It's fine if Disney insists on building middle-of-the-road coasters (as evidenced by the reaction to several recent threads here). But if that is going to be its mission statement, why go through the trouble of making it look like the ride tops out at 50+ mph? If Disney is convinced that this is the style of coaster its guests want, why pretend that it is the type of coaster that people don't want? And can such advertising tactics backfire when people see the ad and then eventually experience the ride?

No- it's not deceiving.....7DMT goes just as fast as Space Mountain!!

 

[JimmyV]

No- it's not deceiving.....7DMT goes just as fast as Space Mountain!!

But they don't show it going just as fast as SM. They show it going faster than 34 mph. Indeed, it is shown going as fast or faster than RnR or EE due to the shifted film speed. Either the ride stands on its own merits or it does not. Are special effects needed to sell the public on the ride?

 

[kaybird]

It's an ad. The ride is longer than 60 seconds, too. Over thinking? Most ads for parks show an arty version. It is a great ride.

 

[siskaren]

You could also argue that it's misleading that they show several of the dwarves hanging out at the ride.

 

[jtowntoflorida]

I know which commercials you're talking about, and they crack me up because they do make it seem like it's a thrill ride, but they also irritate me. My kids think that this is a scary, fast ride thanks to those commercials and now they think they're scared to ride on it.

 

[JimmyV]

Most ads for parks show an arty version. It is a great ride.

I don't know that showing a 35 mph ride going 60 mph is "arty". It is a great ride. Show it as it really is.

You could also argue that it's misleading that they show several of the dwarves hanging out at the ride.

Hadn't thought of that. Could be true, but the presence of the dwarfs would probably draw less enthusiasm than a 60 mph coaster. But given the interest in characters, that could be true.

 

[JimmyV]

I know which commercials you're talking about, and they crack me up because they do make it seem like it's a thrill ride, but they also irritate me. My kids think that this is a scary, fast ride thanks to those commercials and now they think they're scared to ride on it.

I hadn't thought about that angle, but it is very true. The ad could actually have the impact of scaring away people who otherwise would enjoy it. Hopefully when your kids see it in person, they will have their expectations reset.

 

[Dan Murphy]

I have seen ads of little girls walking hand in hand with Cinderella, and little boys walking hand in hand with Mickey Mouse in a virtually empty park?

Misleading? Naaa, just a commercial.

 

[andyman8]

I have seen ads of little girls walking hand in hand with Cinderella, and little boys walking hand in hand with Mickey Mouse in a virtually empty park?

Misleading? Naaa, just a commercial.

But the OP actually has a point. It's one thing to make it appear as if every kid could just run up and have a slow-mo embrace with Mickey Mouse (though, while it's extremely rare, such experiences do somewhat occur in regular speed), but it's another thing to try to market a ride based on a false pretense.

Regardless of what one thinks about the ride (some fans seem to take criticism directed towards Disney personally; not necessarily referring to quoted poster), it's not a fast thrill ride; it's a fun family coaster, but if you watch those commercials, it makes it appear otherwise.

Most non-Disney fans I've talked to (mind you, these are all FL Residents who have been bombarded with these commercials recently) have been surprised by the actual coaster as the one on TV seemed more thrilling.

Again, I'm not undermining the ride. It's a great, fun attraction with a lot of unique technology and theming, so why not market it as that? Marketing it to a larger audience (i.e. tweens/teens/young adults).

 

[CounselorX]

I know what commercial you're talking about and I do think it's misleading. I'm lucky that I already know what to expect when I ride it, but if I was someone less Disney savvy then I would probably be let down.

I still think it will be fun, but not as fun as they make it look. Having people with fake smiles, fake laughs, etc, is one thing and that's pretty understandable... but speeding up the recording makes it seem like they're trying to make it look like something it's not.

 

[BuzzinDownToDisney]

To quote the most overused Disney related statement "Let it go"

My McMuffin has never looked like the commercial
My corn flakes are always soggier than on TV
I owned a sports car once, never took it around winding mountain roads.

 

[MKMomma]

I have thought the commercials for the new coaster are deceiving too.

 

[Dan Murphy]

So folks know what commercial is being discussed........

https://www.youtube.com/watch?v=b8Tzljer1A0

To me, the sped up segments make it appear to be unrealistically fast, something it could not do, almost like a Benny Hill movie.

 

[chapie1968]

I know which commercials you're talking about, and they crack me up because they do make it seem like it's a thrill ride, but they also irritate me. My kids think that this is a scary, fast ride thanks to those commercials and now they think they're scared to ride on it.

How would anyone get the idea that it was a scary fast ride from that commercial

 

[cruisingmom1977]

How would anyone get the idea that it was a scary fast ride from that commercial

I have to agree. I just watched the commercial on YouTube and I agree. It's pretty obvious the commercial is intentionally "dramatic" and I personally wouldn't think it was a fast paced/intense coaster.

 

[Bilierka]

I have seen ads of little girls walking hand in hand with Cinderella, and little boys walking hand in hand with Mickey Mouse in a virtually empty park?

Misleading? Naaa, just a commercial.

Yup, that one always gets me!!!!and to think, people believe it!!!

 

[polyfor4]

This commercial cracks me up! I have no desire to go to universal but the difference in the summer commercials is funny to me. Diagonal Alley has all of these intense commercials and SDMT has dwarfs with plastic sunglasses. It's cute but not sure it's Disney's best marketing.

 

[o0quirkygirl0o]

Never-mind misleading, the commercial is all around pretty horrible. I was so distracted by the horrible rap and sunglasses I never noticed they had sped up the tape. Now that it was pointed out is just looks dumb and unnatural. I mean, there's no way anyone could actually believe it was going that fast. It doesn't look real at all. So strange.

 

[BuzzinDownToDisney]

If I was 13 years old again I would be more mislead that wearing shades with my folks while walking around the park would get me a "How ya doin" look from a cute older girl.