OK,
It looks like that's $435.00 per person. I priced out a 5 nigt stay at ASM for $878.92 total that included a 6 day ticket(no hopping) and free dining for 9/17-9/22.
So basically it's just another way of saying it's the free dining plan. Which is a pretty good deal. I'm going in September because of it. You pay full rack rate for the hotel but you do get the meal plan added on at no charge.