..... we've vacationed through
- the early 80's - which must have been the very first food plan, so wonderfully, poorly conceived and executed that it it included UNLIMITED food and ALCOHOL (including bottles of wine) and TIP for some really low amount. Dinner for two, easily $200 (1980 dollars) with all sorts of encouragement and suggestion of the wait staff. Twenty-five inflation years later, they will never top that value-for-the-dollar.
- The early 90's - where we were issued vouchers as a part of a Disney package (no line item price, just "included") - similar to DDP, only they didn't expire on checkout - but usually within a year
- Followed by the Disney-meal-free (for us) mid-90's, where "the plan" was to pre-purchase some sort of dining dollars at a savings of 10% (we didn't use this - no particular reason, just didn't want to tie up money for "only" 10% savings) - I think "the deal" was to buy $55 of food dollars for $50 - whatever
- Followed by being able to BUY the original 90's vouchers directly from an "entertainment club" (Connections). But they stopped that program a couple of years ago - so we went back to eating in our DVC room.
- Starting last year, we were thrilled to see the DDP available to DVC-ers - with many more restaurants participating than were available on the vouchers. This set me off on my signature dining-photo spree, which we have enjoyed IMMENSELY, including our first meal at California Grill
What have I learned?
- No program lasts forever
- No matter what the program, there is only one way to evaluate:
- research
- homework
- no emotion
While I am not happy with the changes for 2008, and I am 90% sure that I will not be using the DDP next year, I will only make that decision AFTER I work up a spreadsheet - as I have done for the past 15 years when evaluating any customer option - and compare the following:
[*]the cost of the plan
[*]the cost of each food (tax, tip) item from an online menu covered by the plan
[*]what I would purchase if I were NOT on the plan and paying OOP less DDE (20%), purchased via DVC/PAP
In
place of the DDP, we are likely to
- go to (considerably) fewer table service restaurants and
- we will order fewer menu items
- and those fewer items will also be lower priced options than those we tried when we could pick any item, without regard for cost
.
I won't say we will NEVER use it - maybe for a short stay (2-3 days), where the focus is eating. I already know the "profit margin" (without appetizer and tip) will not be sufficient to be worth it to me, and the DDDP requires more eating (a table service and signature service restaurant in the same day? Multiple days? With an almost certainly, informally required 18% on top of it? I don't think so.) than we are capable of enjoying. On the current DDP, we mostly do signature - mostly every other day.
As far as the tip - well, I can see why they did that. The food probably only costs 20-25% of "hard dollars" (inventory). But an 18% tip is 100% of hard dollars. When I, the customer, receive my $15 appetizer, it is only costing some relatively small fraction in hard costs (the soft costs (salary, utilities, rent, etc.) per item served achieve some economies of scale when large numbers of people served). But when they tip your wait staff $50, that's $50 - no break for soft costs anywhere. The more people served, the more hard (tip) costs incurred. As a business person, you always try to minimize (eliminate?) your most inflexible costs. No margins, there!
Anyway, my thoughts about NOT using the plan should not be misconstrued that
- I think it is a bad plan, or
- people who subscribe to it are not making a good choice,or
- that people who object don't have valid and valuable customer service feed back for Disney to consider before they lock down the plan (the appetizer / dessert option occurred to me immediately as well) - keep up the good work with customer feedback!
.
The bottom line - if you want or need to be confident that you are going to make a good choice here, you will need to do some homework - thinking about your family's eating habits, then sitting down and doing that worksheet.
If you are not a worksheet kind of person, go with your gut and reading research, and don't look back..... Let the experience be your guide for future planning........