I've had a breakfast ADR at around 10:50 am. The breakfast is out between 11:00 and 11:30. Then, they will take most of the breakfast away at 11:30 (or around the 15 minutes before and after) to bring in the lunch at 11:30. Usually there's a small area with pastries that is left past 11:30 until they bring out the lunch desserts. They'll bring out some of the lunch side items first that do well at breakfast time (think plantains).
I really like the lunch, especially the samosas, peri-peri salmon, curry chicken, and the spiced tofu.
If you really want more time to get breakfast, try to get an earlier ADR. I'm sure availability will be changing a lot.