Usually for us it is price.
The first two trips with DH we chose a cheaper resort so we could stay longer and do more while we were there. My reasoning was that we don't utilize many of the resort amenities so it didn't make sense to pay for something we wouldn't use. Our first trip we were barely in the room and I assumed the second trip would be the same. To my dismay, DH insisted on a midday nap almost every day
If DH is still in a napping mood when we go back we will definitely choose a resort that offers something for me to do while he wastes part of the day, I mean "nap"
my dh has been known to "rest his eyes" during cop,hop and ellen.
For the 2013 trip I chose the Contemporary for many different reasons. This trip is a surprise trip for my mother's birthday so I wanted something "magical"
Really, what's more magical than watching fireworks from your balcony? We also wanted quick access to the parks (walking distance to MK and monorail to Epcot) and I know the resort is very nostalgic to my mother.
that's really wonderful-how thoughtful of you.
After this trip my husband really wants to try AKL and after that idk. After staying at a few deluxe resorts we may fall in love and decide they are worth the extra cash or we might find that we still don't spend enough time at the resort to justify the cost.
I guess we will see.