I'll try. Pick something you love. I don't know you, but I'll say art. You really love art. You go to museums everywhere, but you happen to REALLY like the Smithsonian. You get the newsletter, go online to see exhibits when you can't go personally, take your friends there when they come visit, etc....Then one day, everyone starts saying the Smith is crap. They pay under the table to get the "big" exhibits. They start saying some of the art is fake! There's no basis for it, but rumors are swirling. People start saying snide things to you, it's even in the news! An investigation is launched. Again, there's no proof, but David's Michelangelo is removed from the museum because it can't be displayed in such a disreputable "museum". People picket, every display they've had is picked apart as to how they got it and whether it was real or a forgery....around the world the Smithsonian is now to be sneered at, a carny, a charlatan! And all with no proof.
Does that help? Sports is an emotional thing. Whether it's baseball, hockey, tennis or any other sport, people LOVE their sport and their team. When "your" team keeps being told they didn't earn things, and they cheated when there is no proof and people refuse to acknowledge facts, it's frustrating. I would never condone cheating, but there's just NO proof that anything happened to the balls! I mean, there's just NOT! Sigh....a closed mind is a sad thing.