I don't think there is that assumption by anyone...
But diminishing return...and diminishing attention spans...means that the majority (assumption) of repeat offenders will tire on the same things - and that does affect their travel and spending habits.
I love the haunted mansion...but am I buying tshirts? Hell no.
And even my kids got over the stuff in the pirate dump shop after a year or two (the worlds first dump shop...I might add)...so even the "young at heart" theory doesn't hold.
There is your issue. You and some of the others here I would call VERY frequent visitors. I go every 2 to 3 years now, less frequent in the past. Many people I know are repeat customers but only do the parks every 3 to 5 years. (Some alternate with cruises which are a different animal.)
The majority of real middle class repeat visitors are not multiple times a year or even every year visitors and fall in the 2 to 5 year range. They, like me and many here, are extraordinarily happy. None of my offline discussions about Disney are like the negativity here. You aren't happy. I think your visitation pattern and opinions on Disney are part of a very small minority. They are even in the minority (albeit a very vocal one) here on the DIS where things can get very negative. My suggestion is go less frequently. I have gone twice - January 12 and fall 2013, both for extended stays. Both times I said to myself that things cannot be as good as last time. Both times my expectations were exceeded with a fantastic visit. Loads of fun, clean, great CM's, and plenty of magic. I got to do the things I wanted and loved FP+, loved New Fantasy Land, every other land, and left with my wife and adult kids going, "Wow, that was great!" Why do so many have my experience and you and others have the opposite experience at the same place and time? I can only surmise it is the difference in familiarity and corresponding expectations.
I think Disney knows that the majority of repeat visitors are very happy. And Disney knows you are not, but you are - in my opinion - part of a very small percentage.
Jeez...ease off the sugar there, chief...
Marvel is a comic book franchise... Which have always been on the fringes of pop culture...it's just big in movies right now.
That's a guarantee, huh?
FRINGES OF POP CULTURE!?!? Hahahahahaha! I am very sorry you have been in cryo-storage for twenty years. You and Cap need to catch up to today. Marvel was a comic book franchise twenty years ago. Today it is one of the biggest cultural powerhouses and one of the most successful and revered movie studios. EVERYONE knows Spiderman, Ironman, Hulk, Thor, and now all the Avengers. Not only in the US but around the world! Movies are one of the, if not the, biggest cultural touchstone. Is that a guarantee? Practically!
This is were I think Disney has been the absolute smartest company on the planet. They have joined forces with and then purchased the biggest and/or the most loved and valued cultural icons in Pixar, Star Wars, Marvel, Indiana Jones, even the Muppets. (Muppets more loved and less value, but still a positive). This has centered them to be a juggernaut unlike any entertainment company that has ever existed.
P.S. Avengers and Iron Man 3 both sold well over a Billion world wide because they are in the world's cultural consciousness. AND Disney and Marvel have been doing it right. Even the last Captain America movie (thought to be unsellable around the world) made over $700 million. Movies practically ARE culture.
And second...star wars is a licensing juggernaut...but again - they've got alot to prove with that.
If its crap...as Lucas's second go around was...they are going to suffer a heavy backlash...
There will be no benefit of the doubt this time.
Based on recent track record, Disney is going to do it right. If they do it wrong like Lucas did, they will only make a Billion or 2. (Lucas "failure" made many hundreds of millions in profits) If they do it right like Marvel, they will make tens of Billions. So far everything - and I mean EVERYTHING - track record, changes, direction, casting - is pointing to a positive result. If Disney does Star Wars 2 thirds as well as Marvel, in several years Avatar will be the 3rd or 4th biggest movie of all time.
I mean...do you work for Disney? The poms are starting to get a little frayed at this point.
This group of clowns on the board and in charge are infallible?
Is that what I'm supposed to buy?
Haha. No, but I'm thinking about it when I retire. Yes, I am very positive about Disney right now. Perfect? No? Doing a lot right? Absolutely! Making most people happy including me? Yes. I like their focus on media and world expansion. I love their acquisitions. Star Wars in the parks and Pandora are going to be great. Their movies of all types are top notch. The world loves and respects Disney. And I think I am in the majority. Everything other than a small portion of the DIS supports this assumption.
Check out this article. You will hate it. I think it is genius. For the business. And for the fan.
http://chiefexecutive.net/how-bob-iger-remade-the-house-that-walt-built
You are so terribly angry and negative about every single thing. (I have never seen a purely positive post.) Again, my suggestion is take a break and visit National Parks for the next 5 years. Then come back. You'll feel differently.