This stuff is in the realm of possibility I think, but it would be a very complicated business. I just dont know how much info, and what kind of parameters they will be able to set. And how easily the bean counters will be able to control the 'bath tub taps'
Its the POTENTIAL of the system that should be making competitors shake a little in their boots. It will, in my opinion, revolutionalize target marketing and also crowd control. Alas, its downfall is the complexity IT needs to deal with, and 'selling' the idea of prebooking to the masses. I think it can be done. I think THEY think it can be done. However, if the roll out is messy and bumpy, fraught with computer glitches, they have opened the DOOR for their competitors to go for the juggular. Wise marketing on their parts could sink this entire scheme, causing a huge loss of dollars to disney, and also, instead of being ahead of the theme park ball curve, they are going to be way behind, because UO and Seaworld are so far ahead on adding attractions and theming, beating Disney by using 'old school'. (I just am working on another huge email to UO execs with some ideas regarding this.)
Its also possible, given the imagined difficulty of getting people 'on board' to prebook their fast pass, that Disney intend sfirst to offer it to resort guests, and it will act very much like a fotl. However, I truly believe that Disney's intention all along is to subtly screw Universal and every other competing theme park, by tying this to admission media, and not resort bookings. They are playing the magical express logic to magic plus.
The random showing up of 'buttons' on aps and website stuff (and the quick disappearance') makes me really think Disney is tinkering hard behind the scenes, to make it work perfectly when it debuts, and frustrating their competitors by offering a glitch free IT system. There is another thread talking about some random appearances, but the person was from a different time zone.....
Correct me if I am wrong IT people, but they can really see how the whole system will operate on the 'administators' site, and run scenarios, without actually playing with it on the live system. They may turn on the switch for a second or two, in order to see how things look on the live site. I would guess they do this mostly at odd times.
The other aggrevating factor is the lack of kiosks in any of the theme parks yet. Is it because they are so not ready? Or is it corporate cloak and dagger with the intention of 'shock and awe'.
~A