I think you have Yak and Yeti and Flame Tree BBQ ribs confused.
Flame Tree ribs are dry-rubbed. It means they're rubbed with a seasoning blend before being smoked, not basted in sauce.
The Yak and Yeti ribs have a Hoisin BBQ Sauce. I don't think they're dry-rubbed. However they're cooked, they are EXCELLENT.
I haven't tried Flame Tree ribs.