The best I understand (because CMs say different things to different people) is that some people from POP and ASMu (maybe movies and sports, but I don't recall seeing anyone from those two) got emails telling them they got a free upgrade with a choice of SSR or OKW.
I think (but not sure) that those who got the emails booked directly on Disney's website and their stay began between 8-26 and 9-1.
Some people who booked on the phone directly (again, not positive), called CRO and were told they had a code attached to their email and/or reservation. They were also upgraded. Someone posted that those who went through travel agents may have also had a code, but not sure about this, I don't remember reading about anyone who used a travel agency and actually got the upgrade.
There were a limited number of rooms as stated on the email. Some of the people with grand-gatherings or had listed others in their stay got emails, but others in their party didn't. After a lot of phone work, most of them were able to get the others upgraded too.
On the first day, many were offered a studio, but some were given a 1 BR. Seems that CMs who tried a 1 BR were able to do it so the word caught on and those who had studios called and were given a 1 BR. OWK 1 BRs were pretty much gone by the second day after the email.
Everyone got to keep their free dining and some got refunds if they paid for preferred view, and many others got refunds amounting to around $2-3 because of tax rates. Some people were able to add days to their stay, others were not.
According to the CM I spoke to, this was part of YOAMD. Others said the values were overbooked and they wanted to continue to fill free DDP because of value season, others said people were singled out as those who might buy into DVC (although no one will be required to go to a viewing/meeting/whatever it's called).
Some DVC members are upset (rightfully so) because they do not get free dining, nor do they get daily mousekeeping, and their dues probably amount to more than what these free upgraded people pay for their stay. Others are upset that people in groups all took 1 BRs, even if they only had 2 in a room.
Disclosure: everything written in this reply is not [entirely] my opinion - it's just what I've gathered from reading posts, and I'm over 40 and my memory is failing so I could be wrong... easily.
I got the upgrade email and I had booked directly on Disney's site on 5-6-07 for free DDP at ASMu. I called CRO within 2 hrs. when the upgrade email came in. My husband and 2 youngest kids are going. We are staying 8-27 to 9-1 in a 1 BR at SSR. I chose ASMu because I was impressed with ASMo and figured we'd hardly be in the room and since this wasn't a planned vacation, I wanted to keep costs down.
Edit: As for being a regular thing, I have read where similar things have happened. I don't know if it was a mass emailing like this though.
You did a great job suming up the last 600 post in this thread.

OKW HERE I COME



Laura