[QUOTE A lot of customers like the present system.[/QUOTE]
Really? That surprises me! I think if given a choice most customers would prefer an assigned seat. We have flown with them several times, but on our last trip (on both legs of the trip) we found the employees were not enforcing the pre-boarders line too well. Many people were clearly abusing the system~one family with a child (and it was questionable if he was under the age of five) all got in the pre-board line. I am telling you it was QUITE an extended family, IMO, there was no need for them to all be there.
We had "A" passes, were second in line after a couple that were in their early 60's (who were also annoyed but the blatant abuse of the system)! Now, even though we were "first" to board after the pre-boarders, once seated, we were in the middle of the aircraft!
I understand the concept of the pre-boarding, the elderly, people with disabilites, people with young children, children flying alone, etc. have every right to pre-board. I just feel the SW employees need to be more cognizant of people abusing the system.
Anyway, we are only flying them again because the fare was much less than any other carrier leaving from our area. I hope SW's test does fare well, because I think there are other reasons they are a profitable airline, not just the whole non-assigned seating.