Why is March Madness so popular every year?

Oh, I agree. Four sites each day, and two games at each site...

Site 1/Game 1: 12:15P ET Tip
Site 2/Game 1: 1:15P ET Tip
Site 1/Game 2: 2:45P ET Tip (30 minutes after game 1 end)
Site 2/Game 2: 3:45P ET Tip (30 minutes after game 1 end)
Site 3/Game 1: 5:15P ET Tip
Site 4/Game 1: 6:15P ET Tip
Site 3/Game 2: 7:45P ET Tip (30 minutes after game 1 end)
Site 4/Game 2: 8:45P ET Tip (30 minutes after game 1 end)

So the last game should end around 11P ET. None of this "Tip off at 10:30P because the previous game went long)
I went one year to the first and second round games (it was our third time going) with a buddy of mine. It was a Friday / Sunday location. When they announced at the end of Friday's games the Sunday schedule, there was an audible groan through the crowd. The first game was a 6:30pm tip, which put the second game as an approx. 9:30pm start. We didn't finish until close to midnight. For those who were travelling a long distance, it was rough. I got home close to 2am that year (2 hour drive home).
 
March Madness Live also provided free stream previews long enough to stream a large chunk of 1 game.
Yes, that's how I watched the second half of the Texas game Saturday night. But you have to have a cable subscription to be able to watch it. Same with ESPN. Makes me so mad. Why even have the app? And a subscription if you can't watch stuff that's on ESPN, SEC, ACC, etc.
 
I've never understood the weekend schedule in Week 1. There's a standalone game at like 12:15, another standalone game at 3:30 (ish) and the first time on Saturday and Sunday there were multiple games on wasn't until like 6pm. I'm not sure why they don't space them out more. I understand they're not going to have a noontime west coast start, but with eight games, it doesn't make a lot of sense to have 5 of them start after 6pm, IMO.
I agree. But they want all eyes on the big boys (Duke, Kansas, Kentucky, etc) that's in those time windows every single year.
 
Yes, that's how I watched the second half of the Texas game Saturday night. But you have to have a cable subscription to be able to watch it. Same with ESPN. Makes me so mad. Why even have the app? And a subscription if you can't watch stuff that's on ESPN, SEC, ACC, etc.
Actually you don’t need to be subscribed to cable during the preview…
 

I don't think prime time is as big a deal on weekends.
CBS isn’t known for sports in Primetime. They love daytime events. Most of the night games in the 2nd round are on TNT Sports channels… all because CBS doesn’t want to let go of its time based shows (iykyk)…
 


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