I've been monitoring CFW's struggles with sales, and like lots of people here, blamed it on The Cabins being a niche concept that few people would be interested in. However, this one comment changed my mind on everything:
I think the answer is the points chart. Outside owners are drawn to CFW because the cabins are priced like studios, but they are physically halfway between a studio and a 1BR villa. For reference, here's the charts for Poly Longhouse vs the Cabins:
You may say "of course cheap points charts are good!" Not really. If you assume that the total maintenance cost for a resort is a fixed amount, and that amount is divided by the total number of points allocated, a cheap points chart results in less allocated points, and less allocated points mean a higher $/pt annual fee being required.
You may say that it doesn't matter if a Cabin costs 25 points at $12/pt, or 30 points at $10/pt... it's still $300/nt either way. But let's take it to the extreme. Would you rather have 300 points that cost $1/pt in annual fees or 1 point that costs $300/pt in annual fees? Yes, it makes no difference if you are only staying at The Cabins, but think about your ability to stay elsewhere. Your 300 points at $1/pt becomes a cheat code, whereas 1 point at $300/pt becomes useless.
And yes, there are the upfront costs. If buying direct, 300 points would be 300x more expensive than one point. This is what people fixate on when they see an expensive points chart, and it has merit if you're during direct. However, resale prices would factor this in. But there's no getting around it; upfront costs are where it hurts (but that's kind of the concept of DVC).
For example, the Poly Island Tower's point chart is notoriously expensive, but Poly's maintenance fees have gone *down* last year after the tower opened. Some of this is because a brand new steel tower requires less maintenance than 50 year old wood framed buildings. But I think the driving factor is there are a *lot* of points allocated to that tower. As more of those points get declared, they will dilute the maintenance burden and the $/pt amount will continue to go down.
In short, expensive points charts do cause sticker shock which is an unpleasant emotion. However, what they do is:
The Cabins are one of the hardest places to book at 7 months, and that's even with resale owners being ineligible owners to book there. Why would this be the case with a niche resort than hardly anyone wants to buy at?I completely disagree about demand. You are looking at price per night, OK, but that is just one measure. What about occupancy rate? Those cabins are all booked solid, not just the ones on points, but they are typically filled up with cash guests as well. I mean the demand is there, now does the pricing meet the demand? Well that may be a different question. From the lack of incentives that CFW has had, it seems like DVC isn't too concerned about the pace of sales.
I think the answer is the points chart. Outside owners are drawn to CFW because the cabins are priced like studios, but they are physically halfway between a studio and a 1BR villa. For reference, here's the charts for Poly Longhouse vs the Cabins:
Time Period | Poly Longhouse (Resort View, Weekday) | CFW (Weekday) | Poly Longhouse (Resort View, Weekend) | CFW (Weekend) |
September | 14 | 15 | 17 | 18 |
January & Early May | 17 | 16 | 20 | 19 |
Late May - June & December (non-Holiday) | 19 | 18 | 22 | 21 |
Early Feb & Summer | 20 | 20 | 23 | 24 |
Fall | 22 | 22 | 25 | 25 |
Spring & Thanksgiving | 25 | 24 | 28 | 28 |
Christmas & Easter | 34 | 32 | 36 | 36 |
You may say "of course cheap points charts are good!" Not really. If you assume that the total maintenance cost for a resort is a fixed amount, and that amount is divided by the total number of points allocated, a cheap points chart results in less allocated points, and less allocated points mean a higher $/pt annual fee being required.
You may say that it doesn't matter if a Cabin costs 25 points at $12/pt, or 30 points at $10/pt... it's still $300/nt either way. But let's take it to the extreme. Would you rather have 300 points that cost $1/pt in annual fees or 1 point that costs $300/pt in annual fees? Yes, it makes no difference if you are only staying at The Cabins, but think about your ability to stay elsewhere. Your 300 points at $1/pt becomes a cheat code, whereas 1 point at $300/pt becomes useless.
And yes, there are the upfront costs. If buying direct, 300 points would be 300x more expensive than one point. This is what people fixate on when they see an expensive points chart, and it has merit if you're during direct. However, resale prices would factor this in. But there's no getting around it; upfront costs are where it hurts (but that's kind of the concept of DVC).
For example, the Poly Island Tower's point chart is notoriously expensive, but Poly's maintenance fees have gone *down* last year after the tower opened. Some of this is because a brand new steel tower requires less maintenance than 50 year old wood framed buildings. But I think the driving factor is there are a *lot* of points allocated to that tower. As more of those points get declared, they will dilute the maintenance burden and the $/pt amount will continue to go down.
In short, expensive points charts do cause sticker shock which is an unpleasant emotion. However, what they do is:
- Lowers $/pt annual fees.
- Gives owners a better "exchange rate" for staying elsewhere.
- Gives outsiders a worse "exchange rate" for staying at your resort.