Why didn't Disney choose to make Giselle a part of the Disney Princess line?

[DodgerGirl]

When Enchanted debuted in 2007 I found it odd that Disney didn't make Giselle part of the Disney Princess line and I think they should've. Because Disney had great plans for Enchanted by planning to make Giselle part of the Disney Princesses and even have a face character of Giselle at the theme parks but it wasn't meant to be. You would think that with Disenchanted out now Disney would be promoting Giselle a lot more and giving her a lot more popularity

 

[Karin1984]

Amy Addams had it put in her contract in 2007 that Disney couldnt use her likeness on merchandise and only use an actress for a short promotional period in the park. Giselle drove by in a carriage, waving at guests. No meet & greets.

I wonder if Disney had big plans with Enchanted because it was more a romcom, not necessarily a kids movie.

 

[DodgerGirl]

You would've thought that with as big of a success Enchanted could've had more promotion at the parks because a Giselle character would have been pretty to see. But Enchanted I think was a kids movie because the movie has no explicit language or scenes that kids couldn't see or hear and the only thing I found in Enchanted that might be scary is the witch scenes. But now that Disenchanted is out a Giselle face character should be made

 

[Kit Jackson]

If Disney wanted to make Giselle part of the official princess line, they would have to pay Amy Addams for the rights to use her face/likeliness, and Disney didn't want to spend the money.