Ever since Macy's flagship store in New York started having people make reservations to meet Santa Claus I have never understood why people need reservations to take their kids to meet Santa Claus now? Is it because to save time for families or is it a way to attract New Yorkers and tourists? Because when I used to read about meeting Santa Claus at Macy's people used to meet Santa Claus with no reservations. And I think this was the reason why the trend of pricey Santa photos at malls got started. Also how much does it cost for a photo with the Macy's Santa and do you get anything like a candy cane and a little toy along with the photo as well?