Why did Disney develop the Masterpiece Collection of films?

[DodgerGirl]

After they had started debuting the Black Diamond/The Classics collection they retired the collection and simply renamed it Disney Masterpiece Collection and I would like to know why Disney did this? Because was this a new name for The Classics and Disney wanted to sell more movies with new editions of the films? Not only was the series renamed they also did away with The Classics intro and kept the same music but changed the intro too. Was this new series meant to let VHS Disney movies sell longer as well?

 

[DodgerGirl]

Why I think Disney decided to retire the name The Classics and move all of the Black Diamond/The Classics Disney movies into the newly-christened Disney's Masterpiece collection was to give the films more lasting selling time on store shelves and though it seems odd that they used the same The Classics 90's music for the Disney's Masterpiece Collection it would've been cool to see a new intro and new music too. But I think Disney was smart because the prices of the new Disney's Masterpiece Collection videos got lowered at stores

 

[DodgerGirl]

In my eyes Disney developed the Masterpiece Collection of films to give the films a longer selling time and once people bought these new editions of Disney classics on video the original editions went up in price. My mom got Mary Poppins from this line on video and when the newer edition of Mary Poppins came out the previous video editions became collector's items. I also saw that Melody Time was also introduced in Disney's Masterpiece Collection too but you never ever have seen Melody Time released on DVD in a new edition. But Disney should've kept The Classics series and made the Disney Masterpiece Collection a separate series