The deals are slightly earlier than last year, but there are differences.
Last year when 7 for 4 was released it was released until June. If you booked before the end of March you got the extra gift card.
This year, they announced the 7 for 4 earlier, but it's only available until the end of March and there is no gift card.
The pins that are circulating appear to be making up for April - the begining of June. Some of them appear to be quite good, but some are only so-so in my opinion.
My theory is they are testing the waters and seeing who will bite, which is why there is nothing for the general public for April-June yet. It has been widely reported that Disney was looking for a new approach and this appears to be it. We'll see what gets put out there for the general public in the days to come. I think it will depend on how things go with the pins they've sent out.