I think people use the word fraudulent a bit too loosely. Just because Disney encourages people to book a dining plan and offers you a package price, that is not fraud. It is NOT hard to get the price of the dining plans. It can be done online, on the phone or from your
travel agent. It is also not Disney's responsibility to explain to you if it will work for your family or not. You have some responsibility to do your research before you purchase something, just like in the rest of life.
Whether it's "fraud" is a bit questionable, though I do believe a class action lawsuit against Disney may actually have merit.
Yes, you can get the price with research. But Disney won't tell you the price!
And yes, you have an obligation as the consumer -- buyer beware.
But the seller, has an obligation not to engage in deceptive business practices. Not to falsely advertise.
Last year, Disney claimed that the price of the dining plan was "Under $42 per person." I booked it, based on this impression. I later learned, from sources such as this board, that the price was really $47... and when I went back and put the numbers under the microscope, I saw this to be the case. Now this was flagrant fraud. You could easily support a class action lawsuit among the thousands of people who probably booked online, during the time period that the false price was listed. I was satisfied with Disney's efforts to correct my complaint.
Now, they have stopped listing the price entirely. Advertising an atypical result as being typical, is still considered false advertising.
Thus, advertising a 20-30% savings, when 10-15% is more typical... could easily be the basis of class action lawsuit. Or an investigation by the Attorney General.
When booking a reservation with Disney, here is what the website says:
"Magic Your Way Base Package
Would you like to save on dining?
You can upgrade your package to the Magic Your Way Package Plus Dining!"
Then you click a button, and it is added to your "package." In fact, if you weren't paying attention, you wouldn't have any clue how much was being added to the package. All you know is, sounds good....... Of course I want to save on dining!!
But is that deceptive? As shown on this board, massive numbers of people won't save anything on the DDP, but it will actually cost them more money.
At least this page, doesn't promise a specific percentage of savings.
Back on the first booking page, where it gives you a chance to click a box for the dining plan -- this is what it says:
"Save up to 20% on Disney dining when you add the
Disney Dining Plan to your package! "
And then there is a box to check if you want it included. No pricing information (actually, no pricing information is available anywhere on the Disney website). Just the promise to save up to 20% -- which is very unrealistic for most diners.
Now, there is a ? which you can click for more information. What happens when you click the ?
"The Magic Your Way Package Plus Dining offers you an easy and affordable way to experience a wide variety of select restaurants - and you can save up to 30% per person on dining! This package includes your Disney Resort hotel accommodations, Theme Park ticket and Disney Dining Plan that offers one table-service meal, one quick-service meal and one snack per person, per night of your package stay at select restaurants. Bon appetit!"
Now this appears to be a complete and total lie. Even under the most generous circumstances, it is almost impossible to save 30% on the DDP. I think they may have meant to refer to the DxDP with the 30%... but it actually says "Disney Dining Plan" -- no mention of a reference to only the deluxe.
So in this case.... if you clicked to get to the fine print, you would get an even bigger lie!
It's debatable whether the 20% number is realistic, but certainly the 30% number they are listing is unquestionably fraudulent.