From Wikipedia
Premier Cruise Line was formed in 1983 by two cruise veterans and later bought by Dial Corporation who owned the Greyhound Bus Company. The ships typically operated 3-day and 4-day Bahamas trips out of Port Canaveral, Florida.
The successful niche that Premier served was the Family Cruise Line, especially attractive to Grandparents sailing with their children and grandchildren. Also, all food on The Big Red Boats (1995-1997) was fresh, not frozen.
Premier operated in conjunction with Universal Studios themeparks, after serving as the "official
Disney cruise line". Premier did market cruises as part of a land/sea vacation package including visits to the Disney and Universal Studios theme parks in Florida. Disney decided to start its own cruise line business and ended its relationship with Premier. Premier then affiliated itself with the Looney Tunes characters to maintain its family friendly image and was returned to profitability under the direction of 20-year cruise veteran Jim Naik. The company also had an aging fleet of Italian-designed ships competing with newer and larger liners. Mr. Naik brought Premier to a point of profitability in his first quarter with the company. Premier's parent company, Dial (of Dial Soap) who also owned The Greyhound Bus Company, sold the company after posting profits for 1995, 1996, and 1997. New owners and new leadership followed, with Larry Magnum as President in 1998.
The older ships were designed before the current disability acts. Much later, after 1997, Premier was sued under the Americans with Disabilities Act for not making accommodations for people with disabilities. As a result of stiff competition from larger and newer fleets by other cruise lines, Premier was unable to sell tickets at profit, selling below cost every ticket from July, 2000 onward. Some cruises sold tickets for as little as $120 per person, whereas the operating cost for the company averaged $350. Premier Cruises eventually went into bankruptcy and folded in September, 2000.
Some Premier ships included the Majestic (the former Sun Princess of Princess Cruise Lines), the former Home Lines flagship Oceanic, the Atlantic (another former Home Lines ship), and the Royale, a former Costa liner known then as the Frederico C. The original four ships had the prefix "Star/Ship" before their names. During Premiers' reorganization in the mid 1990s all but the Oceanic (Big Red Boat I) were sold off. Premier then became an amalgamation of Dolphin and Seawind Cruises. Later, the Rembrandt, formerly the Rotterdam of Holland America Line was added to the line.
The Oceanic (Big Red Boat I) is still sailing today. On 23 April 2009 she was sold to Japan-based Peace Boat. The Big Red Boat II, formerly Eugenio Costa, was put up for sale and was laid up in Freeport, Bahamas. It had no potential buyers and remained there until 2005. It was eventually sold to the breakers and was scrapped in Alang, India in late 2005. [6] The Big Red Boat III, formerly Carnival Cruise Line's Festivale was also sold for scrap. The former Frederico C (called the Seabreeze I) was to be scrapped at India but instead sank in a storm 220 nautical miles (407 km) off the Virginia coast. Lastly, the Rembrandt, formerly the Rotterdam, was purchased by the city of Rotterdam, The Netherlands, to be restored and kept as a historic landmark.