What's the word??

[MapleGirl]

Quick question: What's the term used to describe how staterooms are the cheapest when the cruise itinerary is first released then the prices go up as the rooms fill? They do this on hotels and flights too. Not supply and demand, there's another term.

 

[carrielouhoo]

Maybe you're referring to "yield" (i.e. Disney yields its hotel prices based on occupancy)?

 

[Deb T.]

Tiered pricing is what DCL does. Once a certain number of cabins in a category book, they raise prices to the next tier.

 

[Dug720]

Supply and demand?

 

[DCSWO]

Grease is the word! Sorry, couldn’t resist.

 

[FigmentSpark]

Marketing ploy?

It's like those Amazon sales for 3 hours only with a clock ticking beside the "add to cart" button. Or like the Black Friday sales ads for "first 50 customers"

 

[lanejudy]

I agree with Deb T. - "tiered pricing" refers to how DCL prices cruises. The lowest price comes out initially, once X% of staterooms in a category are booked the fare increases.

Enjoy your cruise!

 

[mousefan73]

Quick question: What's the term used to describe how staterooms are the cheapest when the cruise itinerary is first released then the prices go up as the rooms fill? They do this on hotels and flights too. Not supply and demand, there's another term.

Revenue management?

 

[Ravenne]

"Because they can?"
"Poker face?" cause they're calling your bluff, then raise you?

 

[wanderlust7]

Dynamic pricing?

 

[i18mulan]

"Because they can?"
"Poker face?" cause they're calling your bluff, then raise you?

This cracks me up!

 

[row]

Dynamic pricing.

 

[MapleGirl]

Maybe you're referring to "yield" (i.e. Disney yields its hotel prices based on occupancy)?

Carrie is the winner. The word I was looking for is 'yield'. Thank you for playing!