Hello, as previous owner of 7BR/6BA in Emerald Island I have a few thoughts that may help may reinforce what others have said in earlier posts. The only thing I disagree with in the above posts is the need for a computer. We had one and it was a nightmare...always shutting down and someone screwing up the access. I think free WiFi is a must and most folks will bring a laptop these days.
Web sites have progressed so much since we did one in 2003. We sold in 2005 when all the competition for game rooms, Big screen TV, internet access, and very high end furnishings was beginning. In 2009, A really catchy professional website with lots of pictures is now a must on all "by owner" sites.
You must communicate with all potential rentors immediately and never put off answering any emails or calls from a person who has sent you a deposit. People are very fearful of renting from owners at first and any glitch in the communication will cause a panic.
When we first started, it was a "Field of Dreams" enviornment..."If you build it, they will come." By the time we sold the competition was getting to the point where you could almost get into a bidding war for lowest price.
If you want to rent it out as much as possible "by owner" then be ready to be flexible, especially on short notice rentals. I would use EBAY and look at what rock bottom price you are willing to accept to help meet costs monthly.
I once rented our home on 2 week's notice for $700/week or $1000 less than going price because $700 beat nothing and paid the utilities for a month. This was a savvy renter who knew how to get rock bottom price.
Also, I like an add that says "our price includes EVERTHING, NO ADD ONS" for tax, pool heat, cleaning. I also like an add that says "ONE PRICE YEAR ROUND INCLUDING HOLIDAYS." This simplifies things for rentors. For some, it is a turn off to be quoted $1100/week and then find out that that does not include 13% tax, pool heat at $25/day, cleaning fees and so on.
Finally, On my catch line that people see first, I would consider going for those looking for a bargain vs. those looking for luxury. Take a look at
www.vrbo.com and look at Disney area and Windsor Palms or Emerald Island adds. You will see many different one line hooks to get you interested.
I did not see one that said something like "Get 6 bedrooms for the price of 4,free WiFi, totally redecorated" Some might think is the "6 for the price of 4" is a bit much, but it is a competive world and you need to get the guests attention.
Again, these are random thoughts for your consideration. I wish the best...Ted