Online reservations start at 6 am Eastern time. I'm in Chicago, Central time (one hour behind Florida) & set my alarm for 4:45 a.m. I gave myself a 15 minute "window" to get all situated, computer on, logged in & READY TO GO at 5 a.m.!!! Phone reservations are 7 am Eastern (6 am central). By using the online system, you have a good 1 hour head start on the people calling in their ADRS. I was done in about 15 minutes but had to stay up until 6 am & wait for the phone lines to open to book Bippity Boppity Boutique.