What is the worst rebrand a product has gone through?

[T00dles]

Gap – They introduced a new logo with a small blue square and bland font, replacing its iconic blue box logo. The backlash was so intense that the rebrand was scrapped in just six days.

Also, Pizza Hut to "The Hut". That was walked back pretty quickly as well.

 

[Kathryn Merteuil]

Which country was this in?



Agreed.

Kum & Go becoming Maverik is a bit of a bummer.

OMG they changed the name of Kum & Go??? I am heartbroken!

 

[goofyernmost]

Fastpass+ to Genie+

Single line to any form of Fastpass, Genie or especially Lightning Lane

 

[Cadiewampus]

Apparently there was a short-lived Marathon bar in the us in the 70's, but it was different - still from Mars though.

It lasted 8 years and as stated it was different. Am I the only one who remembers the commercials? No body eats a Marathon Bar quick Carl. I loved them

 

[ClaraOswald]

OMG they changed the name of Kum & Go??? I am heartbroken!

It's in the process of being changed. Not sure when it's going to be finished. But yeah...total bummer!

 

[barkley]

The Marathon bar I remember in the US was nothing at all like a Snickers bar, not even close.

It lasted 8 years and as stated it was different. Am I the only one who remembers the commercials? No body eats a Marathon Bar quick Carl. I loved them

I loved marathon bars and I do remember the commercials. I think in the u.k. they still make it or something very similar but call it 'curly wurly'.

 

[cabanafrau]

I loved marathon bars and I do remember the commercials. I think in the u.k. they still make it or something very similar but call it 'curly wurly'.

That's the one I remember. I liked it back then. Even if they had it now, probably wouldn't. I can't think of a single regular candy bar routinely sold these days that doesn't have yucky chocolate.

 

[MillauFr]

Single line to any form of Fastpass, Genie or especially Lightning Lane

Florida should have named their toll transponders, "FastPass".

 

[Lumpy1106]

The Bud Light rainbow can design. Woof.

 

[ClaraOswald]

The Bud Light rainbow can design. Woof.

Was the a rebrand or just a marketing attempt?

 

[Lumpy1106]

Was the a rebrand or just a marketing attempt?

Does it matter? Perception is reality. Not sure they've recovered even now.

 

[ClaraOswald]

Does it matter? Perception is reality. Not sure they've recovered even now.

I mean, the thread is about rebranding. That's why I asked.

I know bigots were real proud of themselves on that one.