It's a sales incentive when buying directly from Disney. You sell back some or all of your first year points for a credit off the price. At BCV, it's $5 per point. So if you buy 150 points you can sell back 150 points for use year 2002 for a $750 credit. Not really worth it in my opinion for $5/point, you could stay for more than a week in a studio for 150 points. At Vero Beach I think they are offering more - $10 or $15 a point.